Content Strategist, Homes To Love
2 months ago
This is a senior content-producing position accountable for the overall editorial success of Homes To Love. A key part of this role is developing and producing a wide range of high-quality, on-brand original content, including news and in-depth features, as well as reworking magazine content for an online audience.
The Senior Content Producer will assist with Homes To Love's digital assets by executing strategy for these assets.
The Senior Content Producer needs to be adept at using analytic tools and other available data and insights to grow traffic and audiences and build brand equity, audience loyalty, and a supportive commercial environment.
The Senior Content Producer leads by example to ensure consistency in operations and processes, as well as ensuring the content created is always of high quality, working towards a collaborative team culture across the category and wider digital department.
The Senior Content Producer can also be called on to mentor or train less experienced team members or those from other departments, as requested or required.
Key Responsibilities- Content Ideation, Planning, and Execution
- Developing clean, factually correct, and highly engaging content
- Optimizing magazine content for a digital audience
- Researching and liaising with experts and PRs for stories
- Social Media and Email Execution
- Managing Instagram, Facebook, and Pinterest accounts, with audience engagement and growth
- Ensuring content is optimized to drive traffic in weekly EDM sends
- Producing Affiliate Shopping Content
- Generating ideas for new affiliate content based on current trends, sales, and previous affiliate wins
- Generating a roster of content based on data garnered from Skimlinks as well as spreadsheets from Audience Development
- 4-5 years' writing experience in digital media
- Experience with content management systems, photo editing, and analytic tools
- Understanding and experience with different social media platforms
- Experience in content ideation
- Ability to work in a fast-paced, ever-evolving environment
- Knowledge and understanding of SEO
- Acts as a mentor, sharing knowledge and insights while ensuring a collaborative team environment
- Positive, can-do attitude
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