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Digital Marketing Specialist

2 months ago


Sydney, New South Wales, Australia Remote Staff Full time
Job Title: Marketing and Social Media Specialist

We are seeking a highly skilled Marketing and Social Media Specialist to join our team at Remote Staff. As a key member of our marketing team, you will be responsible for developing and implementing effective marketing strategies to enhance our online presence and engage with our target audience.

Key Responsibilities:
  1. Content Creation and Management: Develop and curate engaging content across social media platforms, including Facebook, Twitter, LinkedIn, and Instagram. Post updated products and content on social media and our company website on a weekly and monthly basis.
  2. Digital Metrics Analysis: Analyze and review digital metrics to assess performance and identify areas for improvement. Produce monthly reports on content performance, broken out globally and by persona.
  3. Traffic and Engagement Strategies: Implement strategies to improve traffic and engagement on customer-facing digital platforms through SEM, SEO, and digital advertising. Stay updated with the latest online marketing trends and adjust strategies accordingly.
  4. Social Media Monitoring: Update and monitor social media platforms to ensure timely responses to customer interactions and inquiries. Track and report on social media analytics.
  5. Website Management: Manage and maintain our company website, ensuring content is up-to-date and relevant. Work with WordPress and other website management tools to make necessary updates and improvements.
  6. Email Marketing: Create content and campaigns for email marketing initiatives. Monitor and report on the performance of email marketing campaigns.
  7. Marketing Campaigns: Devise and execute marketing campaigns to promote our services and products. Collaborate with the team to brainstorm and implement new creative growth strategies.
Qualifications:
  • Experience: Proven experience in digital marketing and social media marketing. Experience with content creation, campaign management, and website maintenance.
  • Skills: Excellent technical writing and content creation skills. Strong attention to detail and a proactive, self-starter attitude. Excellent communication and interpersonal skills. Working knowledge of ad serving tools and platforms. Proficiency in WordPress and eagerness to learn other marketing tools.
  • Personal Attributes: Strong analytical and problem-solving skills. Ability to work independently and manage time effectively within a part-time schedule. Creative thinker with the ability to devise innovative marketing strategies.
Working Conditions:
  • Remote position with flexible working hours within AEST business hours. Requires reliable internet access and a suitable home office environment. Regular virtual meetings with the marketing team for coordination and strategy sessions.