Cross-Channel Campaign Manager

1 week ago

Melbourne, Victoria, Australia beBeeMarketing Full time $80,000 - $110,000
Job Title: Marketing Automation Specialist

The role involves managing and optimizing cross-channel marketing lifecycle campaigns to enhance the customer experience after booking.

Key Responsibilities:
  • Manage the post-booking customer lifecycle journey and build new automated cross-channel campaigns across email, app push, and other channels.
  • Assist with template creation using HTML email assets and perform modifications as needed.
  • Coordinate and implement campaigns to drive ancillary revenue, including end-to-end strategy, segmentation, technical execution, reporting, and optimization.
  • Act as the subject matter expert in marketing, working with digital, commercial systems, data teams, and IT to implement campaigns that drive incremental revenue and operational improvements.
  • Partner with the Digital Analyst to measure and report on campaigns, continuously improving strategy and revenue generation.
Qualifications / Key Skills:
  • Tertiary education in Business or IT, particularly in Marketing, Digital Marketing, Information Systems, or a relevant field.
  • Experience working across marketing automation platforms, customer lifecycle management, or fast-paced client environments.
  • Attention to detail and passion for quality control.
  • Exceptional problem-solving skills.
  • Understanding of technical languages including HTML, CSS, Liquid, and SQL.
  • Experience with CRM marketing automation platforms such as Braze, Salesforce, Responsys.
Requirements and Expectations

This role is ideal for candidates with strong analytical skills, attention to detail, and the ability to work effectively in a team environment.

Why This Role Matters

This role plays a critical part in driving business growth and revenue through effective campaign execution and strategic planning.

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