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Brand Marketing Lead
2 months ago
About Us:
Every day, billions of individuals around the world utilize Unilever products to enhance their well-being, appearance, and overall quality of life. Our extensive portfolio encompasses over 400 brands, including well-known names such as Dove, Lynx, Omo, and Surf, as well as innovative and purpose-driven brands like Ben & Jerry's and Streets. This diverse range positions us uniquely in the lives of consumers globally.
We have a rich history of being a forward-thinking and responsible organization, rooted in the vision of our founder, William Lever, who introduced the world's first purposeful brand, Sunlight Soap, over a century ago. This ethos continues to guide our operations today. Unilever Australia & New Zealand proudly became a Certified B CorporationTM, aligning with a growing network of organizations dedicated to fostering a more inclusive, equitable, and regenerative economy.
A career at Unilever is shaped by you, offering development opportunities, benefits, and a workplace culture that champions diversity and embraces flexibility.
At Unilever ANZ, we are excited to announce our 4-Day work week trial, allowing our employees to maintain their full salaries while working 80% of the time and achieving 100% of business outcomes. The Brand Marketing Lead role is designed to thrive within this innovative work structure.
Role Purpose:
The Brand Marketing Lead is crucial in driving the growth and success of Unilever's Ice Cream brands.
- Our vision for the Ice Cream category is measured in joy and satisfaction – ice cream brings happiness.
- Formulate and implement comprehensive category innovation and business strategies for specific brands to meet both short and long-term objectives.
- Propel profitable growth for the Ice Cream segment through strategic planning and execution.
- Foster collaborative partnerships with regional category and brand teams, as well as customer marketing, development, finance, and supply chain.
- Collaborate with Global teams to execute or develop effective marketing mixes and communication assets tailored for the Australian and New Zealand markets.
Key Responsibilities:
- Support the General Manager in shaping long-term strategies and executing annual plans for assigned categories and brands.
- Drive competitive growth through consumer insights and trend-driven innovation, including all aspects of the marketing mix.
- Manage portfolio profitability in alignment with business goals, including resource allocation and forecasting.
- Lead the development of 12-Quarter Innovation Plans.
- Oversee the tracking and optimization of deployed innovations.
- Cultivate a consumer-centric mindset, ensuring plans are informed by a deep understanding of consumer habits and needs.
- Collaborate with key stakeholders to create brand strategies that are cohesive across functions.
- Develop brand communication strategies.
- Promote a culture of empowerment, experimentation, and teamwork.
- Mentor and develop direct reports to excel at higher levels.
- Manage budget responsibilities.
- Embrace Agile methodologies.
Are You the Right Fit?
- Extensive experience in Marketing, particularly within consumer goods, including communication development and media strategy.
- Proven track record of engaging with major retailers and executing marketing strategies.
- Skilled in briefing and guiding agencies on communication development and activation.
- Strong understanding of Brand Management, activation, and Channel marketing, with experience in Customer marketing and cross-functional collaboration.
- Demonstrated success in developing and launching innovation projects.
- Commercially savvy with experience in cross-functional teams and P&L management.
- Experience in managing and mentoring team members.
- Background in trade customer engagement and negotiation.
- Strong skills in New Product Development and mix creation.
- Comprehensive understanding of consumer insights, brand health monitoring, and sales performance evaluation.
What We Offer:
At Unilever, our culture is defined by being Human, Purposeful, and Accountable. You will join a dynamic and inspiring work environment that prioritizes your well-being, values your contributions, and celebrates your achievements.
This is your chance to be part of a purpose-driven organization and a global community where you can advance your career both locally and internationally. Enjoy exceptional discounts on company products, a rewarding employee referral program, and other attractive benefits. Join us in our mission to create a better future for all.
We value diversity and encourage individuals from all backgrounds to apply, including Aboriginal and Torres Strait Islander Peoples, Māori and Pacific Peoples, and individuals with disabilities.
At Unilever, we welcome every individual to bring their 'Whole Self' to work. If you require any adjustments during the application process, please let us know how we can support you.
