Digital Content Specialist

3 weeks ago

Adelaide, South Australia South Australian Tourism Commision Full time
Job Title: Website Content Coordinator

As a key member of the South Australian Tourism Commission's Social Media & Content team, the Website Content Coordinator plays a vital role in shaping the online narrative and tone of voice for South Australia as a travel destination.

Key Responsibilities:
  • Develop and execute a content strategy for southaustralia.com, ensuring alignment with SEO insights and consumer demand.
  • Plan, write, and publish high-quality blog content and website copy, incorporating keyword research and SEO best practices.
  • Collaborate with the team to create engaging content hubs and pages on southaustralia.com, leveraging consumer insights and campaign objectives.
  • Work closely with the Social Media & Content team to cross-promote content across digital channels and drive engagement.
  • Build and maintain a deep understanding of the SATC's destination brand, storytelling profiles, and content strategy.
What We Offer:
  • A dynamic and supportive work environment with opportunities for growth and development.
  • A comprehensive benefits package, including parental and purchased leave entitlements, annual calendar of wellness events, and mental health first aid training.
  • Access to ongoing training and development opportunities, as well as a free and confidential employee assistance program.
  • A fun and active social club, casual Fridays, and staff recognition and service awards.

The South Australian Tourism Commission is committed to creating a prosperous economy and sharing the love for South Australia with the rest of Australia and the world. If you're passionate about storytelling, content creation, and destination marketing, we encourage you to apply for this exciting opportunity.

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