Senior Digital Content Manager

2 weeks ago

Sydney, New South Wales, Australia beBeeMarketing Full time $120,000 - $160,000

About Us

We're a leading provider of digital entertainment, bringing together nine successful online brands to form one of the largest online gambling groups in the world. Our purpose is to transform the industry by being a trusted source of entertainment that contributes positively to society.

Our global team of over 2000 people represents 70+ nationalities. We value diversity and inclusion, providing an environment where you can grow and thrive. We offer a wide range of benefits, including annual bonuses tied to company and individual performance.

The Role

This senior marketing role oversees day-to-day management and co-development of brand, content, and creative strategies for Unibet Australia. Working closely with the Head of Marketing (Australia), the position ensures our brand strategy aligns with top-line commercial objectives, while content resonates with the target audience and delivers long-term value.

We prioritize player safety and sustainability, striving to minimize harm from our activities. Our goal is to deliver 0% revenue from harmful gambling.

Your Key Responsibilities:

  • Collaborate with the Head of Marketing to define local creative guidelines for Unibet Australia, ensuring consistency with global brand standards.
  • Manage and mentor a social media executive, providing necessary support for career development and skill enhancement.
  • Develop and execute a robust content strategy aimed at driving brand consideration among prospective audiences and increasing engagement with the existing customer base.
  • Work closely with the digital manager to allocate resources effectively across content, social, and media production.
  • Leverage brand ambassadors to integrate them into brand and content strategies.
  • Manage the creative pipeline for both internal and external resources.
  • Oversee multimedia production, including scheduling and editing across all channels.
  • Provide regular reports on content, social media performance, and brand KPIs.
  • E nsure all content and creative materials comply with internal compliance guidelines.

Requirements:

  • Minimum 3+ years of experience in a marketing manager or executive role.
  • Highly motivated and proactive, with a customer-first mindset.
  • Strong task management and prioritization skills, with ability to take ownership and accountability for achieving goals.
  • Exceptional attention to detail.
  • Data-focused and ROI-driven, with strong analytical and reporting capabilities.
  • In-depth product knowledge and genuine passion for the online gaming industry.
  • Strong leadership skills with ability to build trust and foster team collaboration.
  • Extensive experience across social and content channels.

Benefits:

We offer a wide range of benefits, including annual bonuses tied to company and individual performance.

Join Our Team:

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