Strategic Product Marketing Manager

This role is responsible for developing and executing a product marketing strategy that drives customer engagement and acquisition.

• Define and refine our product positioning, value proposition, and messaging to effectively communicate our solution's unique benefits to customers.
• Develop compelling content and materials for sales, demand generation, and customer success teams to ensure they have the necessary tools to drive customer behavior and conversion.
• Continuously assess and optimize our messaging and content to ensure it resonates with our target audience and meets their evolving needs.
• Collaborate with cross-functional teams to create sales enablement content and tools that improve deal velocity and win rates.
• Train the sales team on our product offerings, features, and benefits to ensure they can effectively articulate our value proposition to customers.
• Build industry-specific and persona-based content to influence high-level decision-makers and influencers at target accounts.
• Pitch and present our product solutions to customers, prospects, and partners in various formats, including videos, webinars, and events.
• Champion new innovations by coordinating go-to-market launch activities from conception to execution.
• Develop public-facing pitch decks, web pages, videos, demo talk tracks, and other marketing materials to effectively communicate our product value proposition.

• 4+ years of experience in product marketing or sales enablement in the B2B SaaS space.
• Excellent writing and presentation skills with a knack for storytelling and distilling complex ideas into compelling copy.
• Proven understanding of a complex B2B SaaS sales process with multiple stakeholders.
• Experience leading key GTM programs, including product launches, sales enablement efforts, competitive analysis, and content creation across the sales funnel.
• Track record of creating presentations, web pages, videos, and other materials tailored to resonate with multiple buyers.
• Ability to lead cross-functional teams, manage multiple stakeholders, move people to a decision, and fill gaps.
• Demonstrated talent for both qualitative and quantitative research and creating recommendations, strategies, and outputs based on that research.
• Success in fast-paced, high-growth environments with uncertainty.
• Proficiency in Microsoft Office suite.

• Experience with marketing complex B2B SaaS workflow systems and services for business operations with multiple buyer and user personas.
• Track record of success in elevating sales team performance through enablement.

• A comprehensive benefits package including medical, dental, vision, life, and LTD insurance, HSA, and a 401(k) retirement plan.
• A fast-growing company where everyone has a voice and every team member is encouraged to help share our organization's future.
• A fully remote company with teammates located around the USA.
• A culture of inclusion, collaboration, and innovation.
• Offsite meetings throughout the year to energize and align our teams.

We empower many of your favorite brands to take care of their brick and mortar locations. Our customers are market leaders in various industries.

We are a leader in our space, driving innovation around IoT, AI, and data with our software and services.

We joined the Fortive family of technology companies in 2021, united by a common purpose to make the world stronger, safer, and smarter.

Fortive is a Fortune 500 company and has been named one of the world's most admired companies.

We Are an Equal Opportunity Employer.

We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or expression.

We are committed to providing reasonable accommodations for applicants with disabilities.

This position is eligible for bonus as part of the total compensation package.