Transformative Digital Marketing and Data Analytics Leader

2 weeks ago

Haymarket, New South Wales, Australia beBeeAnalytics Full time $120,000 - $180,000
Job Title:
Digital Marketing and Data Analytics Leader

Overview:
We are seeking a seasoned and visionary leader to spearhead transformative initiatives in marketing campaign migration, data enablement, and analytics optimization.

Key Responsibilities:
This role demands a unique blend of hands-on technical proficiency, agile project leadership, and stakeholder engagement. The ideal candidate will lead the end-to-end migration of marketing campaigns across digital, direct, and social media platforms, oversee data enablement and integration within Salesforce Marketing Cloud, replicate and enhance Unica capabilities in Salesforce, focusing on scalability and performance, facilitate stakeholder access to analytics and user feedback for campaign optimization, ensure compliance with regulatory standards and internal governance during migration, collaborate with Agile teams in sprint planning, design, testing, and risk management, consume and process large datasets from Hadoop, Oracle, and Teradata, design and model databases using data mining and segmentation techniques, develop and optimize queries and algorithms for high-performance analytics, create data visualizations using Python and Tableau to support decision-making, conduct unit and system testing; maintain RAID logs for risk and issue tracking, apply performance tuning and code optimization to enhance system efficiency, leverage domain expertise in banking and finance to align solutions with industry standards, mentor and lead teams; organize training sessions to support skill development.

Required Skills and Qualifications:
Mandatory skills include proven experience in leading large-scale marketing campaign migrations, particularly from Unica to Salesforce Marketing Cloud, hands-on experience with big data platforms including Hadoop, Oracle, and Teradata for processing structured and unstructured datasets, deep understanding of data ingestion, transformation, cleansing, and reporting processes, proficiency in designing and modeling databases using data mining, segmentation, and data architecture principles, skilled in developing and optimizing complex queries and algorithms to support high-performance analytics workflows, advanced knowledge of Python and Tableau for creating impactful data visualizations and dashboards, experience in Agile methodologies, including sprint planning, requirement gathering, testing, and risk analysis, strong communication and stakeholder engagement skills, with a track record of mentoring teams and organizing training sessions, proven capability in maintaining governance standards and ensuring secure data practices throughout project lifecycles, excellent analytical, problem-solving, and leadership skills in cross-functional and fast-paced environments.

Benefits:
As a member of our team, you will have the opportunity to work with cutting-edge technology, collaborate with talented professionals, and drive impactful change in the digital marketing and data analytics landscape. If you are a strategic leader with a passion for technology, data, and transformation, we invite you to join us in driving meaningful results.

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