Head of Patient Acquisition Marketing

4 weeks ago


North Ryde, New South Wales, Australia Abano Healthcare Full time
Transformative Marketing Role

Abano Healthcare is seeking a visionary marketing leader to drive growth for our top dental brands across Australia and New Zealand. As our Head of New Patient Acquisition Marketing, you will craft data-driven strategies that bring new patients through the door, leveraging digital and above-the-line channels to create buzz and inspire a talented marketing team.

Key Responsibilities:
  • Shape the Future: Develop and execute marketing strategies that drive patient acquisition and growth.
  • Digital Rockstar: Lead online campaigns across SEO, PPC, social media, and more to achieve business objectives.
  • Above-the-Line Wizardry: Manage TV, radio, print, and outdoor campaigns to create engaging experiences.
  • Team Leader Extraordinaire: Build and inspire a high-performing marketing team to achieve big goals.
  • Analytics Guru: Analyze data to create actionable insights and drive smart decisions.
  • Recruitment Dynamo: Collaborate with HR to attract top talent through innovative recruitment marketing.
Requirements:
  • 8+ years of marketing experience, preferably in healthcare or dental.
  • Master of digital marketing and above-the-line channels.
  • Strong leadership and project management skills.
  • Data-driven thinker who thrives in fast-paced environments.
Why This Role Rocks:

This is a high-impact role that spans two countries and our iconic brands. You'll work closely with our CMO, digital agencies, and internal teams to create marketing magic and help us achieve our patient growth goals. If you're a marketing genius with a knack for patient acquisition, recruitment marketing, and data-driven decision-making, this is your chance to shine.



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