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Growth Marketing Strategist
2 months ago
Blinq is a cutting-edge platform that enables users to share a snapshot of who they are with anyone, anywhere via digital business cards, dynamic email signatures, and virtual backgrounds.
The RoleWe are seeking a seasoned Growth Marketing Leader to drive our global growth marketing strategy and team. As a key member of our team, you will be responsible for developing and executing a multi-channel growth strategy, optimising ROI, and improving prospect and customer experience.
Key Responsibilities- Set the global growth and performance marketing strategy and roadmap.
- Be accountable for attracting, winning, and growing our user base.
- Build and develop a team of talented growth marketers and establish a high-performing culture.
- Execute a multi-channel growth strategy with a strong focus on scaled digital channels and capabilities.
- Partner with Engineering to leverage data and ML-driven techniques to create sequenced and personalised scalable programs and user experiences.
- Partner with Product and Strategy & Operations to understand funnel performance, generate ongoing insights, and ideate solutions to optimise the user journey.
- 8+ years of experience in Growth Marketing, preferably in a B2B SaaS environment.
- Experience developing and executing multi-channel marketing strategies.
- Proficiency in marketing automation, lifecycle, and CRM platforms.
- In-depth knowledge of current growth marketing trends and best practices.
- Analytical mindset - experience leveraging ML/data-driven marketing techniques and making decisions based on data and metrics.
- Experience with A/B testing, user cohorting, and other optimisation techniques.
We believe in fostering a healthy work-life balance, creativity, and collaboration. Our team is dynamic, self-managed, and results-driven. We offer a competitive salary and equity in the business.
We welcome individuals at all experience levels and take pride in being an equal opportunity employer committed to creating an inclusive and diverse workforce.
