
Trade Growth Expert
1 week ago
Job Opportunity:
\The Trade Strategy Manager will play a critical role in driving growth and elevating brand presence.
\This is an opportunity to bring creativity and analytics together, influencing sales and creating lasting impacts on the market.
\Key Responsibilities:
\- Develop and execute a Channel and 4Ps strategy for brands identifying KPIs and activation plans by store format.\
- Work with the brand team to develop and execute consumer and trade marketing plans for brands.\
- Co-own with the brand team the S&OP process for brands with particular focus on the customer/channel part, including tracking of 4Ps by store format, outlook for the next 12 months, and gap filling initiatives.\
- Effectively communicate to the sales team to ensure Go-To-Market excellence.\
- Support the Sales team in creating customer presentations and meeting customer requirements.\
- Identify key shopper insights and leverage them into Brand Plans.
Requirements:
\- A solid background in trade strategy, sales, or a strategic role with a proven track record of crafting compelling trade strategies.\
- Previous experience within the FMCG industry.\
- Insight driven with a strong understanding of trade channels and consumer behavior.\
- Excellent ability to analyze data and translate it into actionable strategies.\
- Creative thinker with a results-driven mindset and ability to adapt to market shifts.\
- Effective communicator and influencer, adept at stakeholder engagement and negotiation.\
- Excellent financial acumen.\
- Proficient in using Syndicated Data (e.g., Nielsen / IRI) and tools such as Excel, PowerPoint, and relevant category management software.
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