
Digital Marketing Strategist
4 days ago
About the Role
Key Responsibilities- Develop and execute high-performing digital marketing strategies to drive customer acquisition and lead generation.
- Monitor key performance metrics (cost of customer acquisition, cost per lead) and continually optimize campaigns for maximum return on investment.
- Leverage ad creative performance engines to optimize ads and creatives for high engagement and conversions.
- Utilize knowledge of geographic targeting and search engine optimization to improve audience targeting and enhance organic visibility.
- Collaborate with the brand and creative team to build and test effective landing pages that improve conversion rates.
- Track, analyze, and report on campaign performance and provide actionable insights to improve results.
- Stay up-to-date on digital marketing trends and technologies to ensure campaigns remain cutting-edge.
- 3-5 years of hands-on experience in performance marketing, with a proven track record in running successful campaigns.
- Strong knowledge of performance marketing tools and creative ad engines.
- Solid understanding of cost of customer acquisition, cost per lead, and how to optimize for both.
- Familiarity with landing page development and A/B testing to improve conversion rates.
- Ability to interpret data and make informed decisions based on insights.
- Collaborative mindset with the ability to work cross-functionally with designers, developers, and analytics teams.
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