Digital Marketing Strategist

4 days ago


Sydney, New South Wales, Australia beBeePerformanceMarketing Full time $90,000 - $110,000

About the Role

Key Responsibilities
  • Develop and execute high-performing digital marketing strategies to drive customer acquisition and lead generation.
  • Monitor key performance metrics (cost of customer acquisition, cost per lead) and continually optimize campaigns for maximum return on investment.
  • Leverage ad creative performance engines to optimize ads and creatives for high engagement and conversions.
  • Utilize knowledge of geographic targeting and search engine optimization to improve audience targeting and enhance organic visibility.
  • Collaborate with the brand and creative team to build and test effective landing pages that improve conversion rates.
  • Track, analyze, and report on campaign performance and provide actionable insights to improve results.
  • Stay up-to-date on digital marketing trends and technologies to ensure campaigns remain cutting-edge.
Requirements
  • 3-5 years of hands-on experience in performance marketing, with a proven track record in running successful campaigns.
  • Strong knowledge of performance marketing tools and creative ad engines.
  • Solid understanding of cost of customer acquisition, cost per lead, and how to optimize for both.
  • Familiarity with landing page development and A/B testing to improve conversion rates.
  • Ability to interpret data and make informed decisions based on insights.
  • Collaborative mindset with the ability to work cross-functionally with designers, developers, and analytics teams.


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