Digital Brand Strategist

6 days ago

Sydney, New South Wales, Australia beBeeBrandManager Full time $90,000 - $120,000

Job Overview

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The ideal candidate will have a strong background in brand management and digital marketing, with experience in developing and executing integrated brand strategies that drive engagement, education, and growth.

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Key Responsibilities

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  • Create and implement brand strategies that align with the company's purpose and positioning in the market.">
  • Ensure brand consistency across all digital and offline touchpoints, aligning with regulatory and commercial objectives.">
  • Collaborate with internal teams to deliver cohesive brand campaigns and messaging.">
  • Support trade marketing digital initiatives and ensure brand alignment in retail.">
  • Assist with marketing projects encompassing NPD and HCP where appropriate.">
  • Co-own the strategic planning and execution of the social media calendar across Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.">
  • Lead the development of a new website, focusing on user experience, content strategy, and conversion optimization.">
  • Plan and manage paid media campaigns across Google and social platforms, including always-on and tactical bursts.">
  • Oversee SEM, Google Ads, Google Analytics, and other performance tools to track and optimize campaign effectiveness.">
  • Guide creative content development tailored to each platform and audience segment.">
  • Shape the website functionality, user experience, and content strategy to engage, educate, and convert.">
  • Present monthly performance reports with strategic insights and recommendations to inform future planning.">
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Requirements

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  • Bachelor's degree in Marketing, Business, Communications, or a related field.">
  • Minimum 3 years' experience in brand management and digital/social media marketing.">
  • Proven ability to manage paid media campaigns and optimize performance using data and analytics. Experience with Meta platforms, TikTok, LinkedIn, Google Ads, and email marketing tools.">
  • Strong understanding of regulated industries, ideally in nutrition, healthcare, or FMCG.">
  • Certifications in Social Media Marketing, SEO, or Digital Strategy are highly regarded.">
  • Excellent communication, collaboration, and leadership skills.">
  • A proactive, creative mindset with a passion for purpose-driven branding.">
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