Strategic Brand Promoter
2 weeks ago
Cluey Ltd, one of Australia's fastest growing EdTech companies, is seeking an experienced Marketing Executive to join our marketing team and focus on above the line channels, develop and execute campaigns, promotions and events.
You will work across both Cluey Learning, Australia & New Zealand's largest online tutoring provider for students in years 2-12, and Code Camp, Australia's favourite school holiday and after school program.
Key Requirements
- Develop brands, passionate about kids' education and has experience across planning, writing, implementing and optimising creative and effective marketing campaigns.
- Leverage data to drive campaign performance.
- Optimise activity, engagement, response and conversion.
The role includes:
- Ideating, briefing and execution of marketing campaigns and initiatives, while supporting the Marketing Manager on broader strategic planning.
- Formulating brand strategies based on market research findings.
- Supporting the planning, development and delivery of the annual marketing plan.
- Assisting in brand communication, planning and execution of advertising campaigns.
- Coodinating publicity activities and activations.
- Developing and executing grassroots marketing events at schools.
- Copywriting and Social Media content creation, planning and scheduling - Meta channels + TikTok.
- Coordinating partnerships, fostering strong relationships with external stakeholders to deliver marketing objectives.
- Reporting and evaluation of marketing campaigns and initiatives.
Requirements include:
- Minimum 3+ years marketing experience.
- Tertiary qualified in relevant discipline (Business/Commerce/Marketing etc.).
- Ability to understand customer research and insights and turn into an actionable marketing and communication plan.
- Strong campaign management skills, prioritising tasks, setting timelines, tracking progress and reporting results.
- Excellent communication skills to clearly communicate to a broad stakeholder network.
Benefits include:
- Work flexibly, from home and from our company office(s) located in Sydney.
- Employee discounts on Cluey & Code Camp products.
- Monthly office socials.
- A diverse workplace, everyone is welcome.
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