Consumer Communications Lead

5 days ago

Sydney, New South Wales, Australia beBeeStorytelling Full time $89,755 - $100,495
Job Title: Communications Manager - ANZ

Join our team to shape and execute campaigns that elevate Microsoft's products across earned and owned channels.

As a member of the Global Communications team, you'll help tell stories that deepen understanding of Microsoft's innovations and their positive impact on the world.

This role is responsible for developing and executing communications strategies that support Microsoft's consumer and modern work portfolio.

  • Develop narratives that highlight innovation, customer impact, and product differentiation.

You'll work closely with marketing, sales, product, and global communications teams to develop narratives that resonate with Australian and New Zealand audiences.

Responsibilities:

Communications Strategy

Develop and execute communications strategies that support Microsoft's consumer and modern work portfolio.

  • Drive storytelling that highlights innovation, customer impact, and product differentiation.
Copilot Storytelling at Scale

Lead storytelling efforts that position Microsoft Copilot as a transformative tool for consumers and modern work.

  • Develop narratives that showcase Copilot's real-world impact, accessibility, and responsible AI principles.
  • Partner with customers who are leading with Microsoft 365 Copilot and Copilot Studio, curating fresh perspectives and media angles.
Creator Strategy and Influencer Engagement

Build and scale creator engagement programs across TikTok, Instagram, YouTube, and emerging platforms.

  • Build relationships with creators through regular communication, events, and seeding programs.
  • Lead activations, product launch events, and seeding programs that amplify Microsoft's voice through creator content and partnerships.
Campaign Development and Execution

Collaborate with marketing and product teams to design and deliver integrated campaigns that span across earned and owned channels, including social.

  • Ensure messaging is locally relevant and aligned with global priorities.
Media Relations and Storytelling

Cultivate relationships with top-tier business, consumer, and lifestyle media.

  • Pitch and land stories that drive awareness and engagement.
Stakeholder and Agency Management

Provide strategic counsel to internal stakeholders across product, sales, and marketing.

  • Manage agency partners to deliver high-impact campaigns.
Qualifications

Required Qualifications:

  • Bachelor's Degree in Communications, Marketing, or related field.
  • At least 8 years of experience in consumer communications, including influencer engagement and campaign management.
  • Proven experience working with creators and managing content creator campaigns.

Preferred Qualifications:

  • Deep understanding of the Australian and New Zealand consumer landscape.
  • Strong relationships with media, influencers, and creators.
  • Experience in tech, lifestyle, or AI-related communications.
  • Exceptional written and verbal communication skills.

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