Strategic Marketing Leader

1 week ago

Melbourne, Victoria, Australia RMIT University Full time

As a key member of the RMIT Experience team, the Campaign Manager plays a pivotal role in driving the management of marketing and student recruitment campaigns. 

The appointee will partner with Segment Managers to design, implement and optimise multi-channel acquisition campaigns, ensuring best practice and compliance while maintaining strong relationships with stakeholders. 

Key Requirements include:

  • Advanced understanding of marketing principles and best practice to attract and engage customers.
  • Experience leading and coaching a team, resulting in improvements in productivity and outcomes.
  • Extensive experience planning, implementing and optimising marketing strategy and multi-channel brand and acquisition campaigns.
  • Strong project management experience, including Agile methodology.
  • Highly developed IT skills, including proficiency in Microsoft Office and experience in Marketo and Adobe Experience Cloud marketing platforms.
  • Demonstrated high level of interpersonal, oral and written communication skills.
  • Understanding of marketing and advertising imperatives in a large university or complex business.
  • Ability to manage multiple projects and tight deadlines, negotiating extensions as applicable.

About the Portfolio:

The International and Engagement portfolio is responsible for RMIT's international strategy and agenda, including international development and partnerships. 

The portfolio oversees RMIT Vietnam and RMIT Europe, incorporating key engagement functions including communications, experience and business development and partnerships.

Team Culture:

The 300+ Experience team strive to deliver amazing experiences for all audiences through contemporary ways of working. 

Selection Criteria:

  • CV and covering letter addressing suitability for the position.
  • Familiarity with the RMIT Experience function and its vision.

RMIT is an Equal Opportunity Employer:

We are committed to being a child safe organisation and promoting diversity and inclusion. 

We encourage applications from all sectors of the community and actively support people with disability. 

We are a Circle Back Initiative Employer, committing to respond to every applicant.

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