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Marketing Campaign Strategist
2 weeks ago
As a key member of our marketing team, you will play a pivotal role in driving business growth through strategic campaign planning and execution. Your expertise will be leveraged to create dynamic marketing campaigns that expand market share, elevate brand visibility, and drive profitable sales.
Key Responsibilities:
- Develop and execute comprehensive campaign marketing plans across paid media, partner and affiliate channels, earned media, retail locations, and events
- Spearhead the development of campaign creative assets, ensuring brand consistency and securing supplier approvals prior to delivery
- Collaborate with product teams, suppliers, and media agencies to support the brand's year-round campaign calendar
- Oversee co-operative partner campaigns and manage supplier relationships to ensure seamless execution
- Analyze campaign performance and provide timely post-campaign reporting to assess KPIs
- Support the coordination of Head Office sponsored events and provide marketing assistance for localised in-store events and activations
About You:
- A minimum of 2 years of experience in marketing or a similar field
- Possession of a marketing or related qualification
- A sound understanding of the retail travel, wholesale travel, and cruise line industry would be beneficial
- A working knowledge of social media and digital marketing channels would be advantageous
- Experience with media buying would be beneficial
- Experience planning and managing small events would be beneficial