Marketing and Digital Campaigns Specialist
5 days ago
About Us
At GlaxoSmithKline, we're driven by a passion to get Ahead Together – to make a positive impact on global health. We challenge ourselves to unite science, technology and talent to achieve our goals.
The Role
We're seeking a talented Marketing and Digital Campaigns Specialist to join our Respiratory team. As a key member of the cross-functional team, you'll work closely with the Marketing Manager to market GSK's respiratory portfolio, driving long-term growth.
Your role will involve:
- Developing and implementing innovative multichannel marketing plans to differentiate the brand and engage customers and stakeholders.
- Creating valuable digital content for Healthcare Professionals (HCPs) using multiple insights.
- Collaborating with the Medical team on Key Opinion Leader (KOL) engagement and educational initiatives.
- Providing monthly financial updates, forecasts, and 3-year Brand Plans to ensure budget and forecast accuracy.
About You
To be successful in this role, you'll need a strong background in omni-channel marketing and digital campaigns, with specific experience in the pharmaceutical industry. You'll be adept at achieving targets, building relationships, and executing strategies to perfection.
You'll also:
- Hold a tertiary qualification in Marketing, Business or Science.
- Have a minimum of 3 years of brand management experience in the pharmaceutical industry.
- Be proficient in demand forecasting and planning.
- Possess strong business acumen and analytical skills.
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