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Marketing Director
2 weeks ago
Amer Sports is seeking a highly skilled and experienced Senior Marketing Manager to join its team in Australia & NZ markets. The ideal candidate will have a strong background in retail marketing, global consumer lifestyle apparel or sports brands, and experience in partnership management.
Key Responsibilities- Customize global marketing strategies for local use and direction, key global properties including US Open, Roland Garros, NBA, NFL, plus an exciting emerging Wilson Sportswear business unit.
- Interpret and act on local consumer trends and needs related to sport and community to develop brand story/seasonal story/marketing calendar.
- Formulate annual brand goals and targets - In charge of brand marketing plan and budgeting plan.
The successful candidate will lead the process for local brand strategy, deliver marketing insights, strategies, and solutions across functions like digital marketing, consumer marketing, sports marketing, public relations, commercial/sales, retail, and ecommerce.
What's Involved- Developing holistic communication plans including assets/media/activation.
- Leading the ideation and integration of cross-functional marketing campaigns.
- Driving digital-led consumer journeys informed by consumer insights and analytics.
- Directing local content development strategy and overseeing project management.
- 10+ years' experience in Retail Marketing leadership roles with experience in global consumer lifestyle apparel or sports brands.
- Global, national, and local partnership management.
- Sports marketing and strategy experience.
- Highly developed marketing, leadership, and communication skills.
