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Content Marketing Specialist

1 month ago

Geelong, Victoria, Australia Stocksy United Full time

Purpose: As Stocksy's Content Marketing Specialist, you will be responsible for overseeing the planning, creation, and execution of Stocksy's content marketing initiatives. This role requires a creative thinker with a strong understanding of social media strategies, exceptional copywriting skills, and a keen eye for contemporary culture and creative industry trends.

Reports To: Creative Director
Department: Marketing
Key stakeholders: Sales, Product, Content, Design, Tech
Direct reports: 0
Location: Remote, preference for North American timezones

Role type: FT Employee (or FT Dependent Contractor if residing outside of Canada)

Hours: This is a full-time position with the standard hours of 35 hours per week, 7 hours per day. Typical office hours are 9:00 a.m. to 5:00 p.m., Monday to Friday (or in agreement with Team Lead). Overtime may be required as part of annual salary. All conditions of employment will be in accordance with the BC Employment Standards Act.

Behavioural Competencies:

  • Strategic Thinking: Ability to plan and execute a cohesive content calendar aligned with business goals.
  • Collaboration: Works effectively with cross-functional teams, including design and marketing.
  • Innovative and strategic thinker.
  • Passionate about the creative arts and progressive values.
  • Excellent communication and organizational skills.
  • Comfortable working in a fast-paced, remote-first environment.

Technical Competencies:

  • Minimum of 3+ years of experience in content marketing, advertising, or copywriting roles.
  • Proven expertise in social media strategy and digital content creation.
  • Strong understanding of SEO principles and analytics tools (e.g., Google Analytics).
  • Familiarity with the creative industry, visual storytelling, and design principles.
  • Creative Copywriting: Strong writing skills with the ability to craft engaging, on-brand copy for various formats (social posts, emails, blog articles, etc.).
  • Cultural Awareness: Deep understanding of contemporary culture, creative industry discourse, and emerging trends.
  • Technical Proficiency: Hands-on experience with tools like WordPress, HubSpot, Asana, Trello, Figma, and Hootsuite.
  • Analytics-Driven: Skilled in interpreting performance metrics to inform and optimize content strategies.
  • Visual Literacy: Familiarity with design, visual arts, photography, or stock media.

Responsibilities:

  1. Content Calendar Management
    • Plan and maintain a strategic content calendar that aligns with Stocksy's marketing objectives.
    • Identify key opportunities for campaigns, trends, and seasonal content.
  2. Content Production & Publishing
    • Oversee the creation and distribution of content assets, including:
      • Social media posts
      • Marketing emails
      • Blog posts
      • Landing page copy
    • Ensure all content meets brand standards for tone, voice, and style.
  3. Social Media Management
    • Develop and execute social media strategies to grow engagement and reach.
    • Coordinate with design and marketing teams to create visually compelling posts.
    • Monitor and respond to social media engagement in a timely, authentic manner.
  4. Performance Analysis & Reporting
    • Track content performance metrics and provide actionable insights.
    • Report regularly to the Creative Director and marketing team on content effectiveness.
  5. Creative Innovation
    • Ideate and implement out-of-the-box content ideas to drive brand awareness.
    • Stay informed on creative and cultural trends to keep Stocksy's content fresh and relevant.
  6. Team Support
    • Collaborate with the marketing team to align content with broader campaigns.
    • Assist in the coordination of freelancers and creative contributors as needed.

Stocksy supports a global membership of employees, contractors, and contributors from all walks of life. We find strength in what makes us different. We are committed to building a diverse membership and cultivating an inclusive environment where every one of our Co-op members can thrive.

We are actively seeking any member who may have taken a road less travelled to get to where they are now. Experience and education comes in many forms; so long as you are excited about working with us and feel you could be your best self in this role, then we want to hear from you

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