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The Market Development and Commercialization team is responsible for identifying and building long-term category growth strategies.
As a key member of this team, you will bring the voice of the customer into the organization by working alongside category teams to ensure both customer and category insights inform decision-making.
Our goal is to deliver sustainable competitive advantage through insight-driven, growth-oriented category partnerships.
The Group Channel Marketing Manager develops shopper insight-led Go-To-Market strategies across the licensed portfolio with Off Premise retail partners.
Key Responsibilities- Lead shopper strategy development for the Suntory Oceania Licensed portfolio, ensuring alignment with key activation planning documents.
- Deploy annual brand planning initiatives via partnering with Off-Premise retailers to drive market share gains.
- Lead Shopper Activation point of contact for Brand, Finance, and Supply Chain to support growth planning.
- Translate strategy, brand ideas, and deployment of BTL activations to drive a strong call to action.
- Co-create and deliver on new product development activation plans by working cross-functionally with internal teams.
- Ensure BTL budget management and continuously evolve and challenge BTL investments to drive maximum efficiencies.
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