Fertility Care Marketing Specialist

4 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $120,000
Job Overview

Fertility Care Marketing Specialist plays a pivotal role in supporting market share growth across Australia.

This specialist executes localised and sustained marketing activities for individual fertility specialists, aimed at increasing patient acquisition and cycle growth.

The primary goal is to raise the profile of clinics and doctors through engaging marketing strategies, content creation, events, and social media campaigns. Success will be defined by growing enquiries, appointments and cycles year on year, while strengthening relationships with Monash IVF specialists.

About the Role

Key responsibilities include:

  • Supporting state marketing managers with doctor-focused marketing initiatives that drive patient acquisition and cycle growth.
  • Executing tactical campaigns including EDMs, video content, local PR, Google listings and ad word strategies.
  • Developing bespoke content for fertility specialists including videos, live webinars, case studies and social media support.
  • Assisting with national content strategy, copywriting, and creating marketing materials such as brochures and information resources.
  • Supporting clinic and doctor social media channels, collaborating with third parties and providing training where required.
  • Coordinating online and in-person events including invitations, promotion, logistics, and post-event reporting.
  • Managing administrative requirements such as print production, marketing resources, and supporting project delivery.

Requirements

To succeed in this role, you'll need:

  • A degree in Marketing, Communications or Business.
  • Strong written and verbal communication skills, with excellent attention to detail.
  • Experience in marketing communications and/or event management.
  • Strong interpersonal and stakeholder management skills, with the ability to build relationships with specialists and external partners.
  • Data-driven thinking with some analytical capability.
  • Experience in business development or relationship management (advantageous).
  • Familiarity with design programs such as Canva (advantageous).

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