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Fertility Marketing Specialist
2 weeks ago
The Group Marketing Coordinator plays a pivotal role in driving market share growth across Australia. This role involves executing localized marketing activities for individual fertility specialists, aiming to increase patient acquisition and cycle growth.
You'll be responsible for raising the profile of Monash IVF clinics and doctors through engaging marketing strategies, content creation, events, and social media campaigns.
The role requires supporting State Marketing Managers with doctor-focused marketing initiatives that drive patient acquisition and cycle growth. Tactical campaigns will include EDMs, video content, local PR, Google listings, and ad word strategies.
Bespoke content will be developed for fertility specialists, including videos, live webinars, case studies, and social media support. Additionally, you'll assist with national content strategy, copywriting, and creating marketing materials such as brochures and information resources.
Support clinic and doctor social media channels, collaborating with third parties and providing training where required. Coordinate online and in-person events, including invitations, promotion, logistics, and post-event reporting.
Manage administrative requirements, such as print production, marketing resources, and supporting project delivery. Collaborate with the marketing team to identify and implement local activities that complement national programs.
Key Responsibilities- Support State Marketing Managers with doctor-focused marketing initiatives that drive patient acquisition and cycle growth.
- Execute tactical campaigns including EDMs, video content, local PR, Google listings, and ad word strategies.
- Develop bespoke content for fertility specialists, including videos, live webinars, case studies, and social media support.
- Assist with national content strategy, copywriting, and creating marketing materials such as brochures and information resources.
- Support clinic and doctor social media channels, collaborating with third parties and providing training where required.
- Coordinate online and in-person events, including invitations, promotion, logistics, and post-event reporting.
- Manage administrative requirements, such as print production, marketing resources, and supporting project delivery.
- Collaborate with the marketing team to identify and implement local activities that complement national programs.
If you're energized by the opportunity to make an impact in healthcare marketing and excited by the idea of supporting people on their fertility journey, we'd love to hear from you. Ideally, you will bring:
- A degree in Marketing, Communications, or Business.
- Strong written and verbal communication skills, with excellent attention to detail.
- Experience in marketing communications and/or event management.
- Strong interpersonal and stakeholder management skills, with the ability to build relationships with specialists and external partners.
- Data-driven thinking with some analytical capability.
- Experience in business development or relationship management (advantageous).
- Familiarity with design programs such as Canva (advantageous).
