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Dynamic Public Relations

2 weeks ago

Melbourne, Victoria, Australia beBeeCommunications Full time $90,000 - $110,000
Public Relations & Partnerships Specialist

We are seeking a proactive and dynamic Public Relations (PR) & Partnerships Specialist to join our team. This is a hybrid role based at our South Melbourne office with a flexible one week in, one week out schedule.

This specialist will execute PR and partnership strategies for the Spotlight and KOO brands, with an entrepreneurial mindset and attention to detail to bring campaigns to life.

Key Responsibilities:
  • Public Relations: Develop and execute PR strategies for all brand activity, campaigns, and product launches. Collaborate with external agencies to secure media coverage and create newsworthy content.
  • Partnerships: Manage and execute key partnership activities with major organizations. Build and nurture relationships with corporate partners to bring campaigns to life.
  • Event Management: Oversee events from conception to execution, including logistics and ensuring seamless delivery.
  • Reporting & Analytics: Track and report on PR and partnership campaign effectiveness, aligning activities with commercial goals. Utilize analytical skills and PR tools to measure success.
  • Cross-Functional Collaboration: Work with Social Media and Campaigns teams to amplify hype around events and partnerships through integrated marketing initiatives.
Requirements:
  • Minimum 2-3 years of experience in PR, ideally with an agency background working with retail clients or in-house retail.
  • Tertiary qualifications in PR, Communications, and/or Journalism.
  • Excellent writing and research skills with the ability to craft compelling content.
  • Proven experience in stakeholder management and event coordination.
  • Highly organized, proactive, with acute attention to detail.
  • Understanding of commercial outcomes and how to align PR and partnerships with business goals.
Why Join Us:
  • Competitive salary and profit-sharing scheme.
  • Generous staff discounts across brands.
  • Clear pathways for career progression and personal development.
  • Access to Employee Assistance Program and other benefits.

We offer a vibrant culture that encourages new ideas and celebrates success.