National Marketing Manager Position

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $90,000 - $130,000

Job Overview

The ideal candidate will be responsible for leading national marketing efforts to grow the user base and strengthen brand love among university students.

Key Responsibilities:

  • Lead sampling programs across the country, ensuring high-quality consumer interactions and brand representation.
  • Develop and implement university programs to drive trial, increase brand awareness, and foster a positive product perception.
  • Collaborate with sales teams to ensure effective sales support missions and maintain strong relationships with key account groups and partners.
  • Work with Field Marketing teams to grow university presence and reach, leveraging sampling opportunities and redeploying resources as needed.

Marketing Innovation:

  • Develop and deliver an innovative business plan that complements marketing priorities, considering university student needs and local market opportunities.
  • Ensure new ideas have a strong digital and social media backbone to engage university students.
  • Empower Student Marketeers to contribute innovative ideas for internal programs and create a 'test & learn' environment.
  • Develop creative ideas for student events with local or national relevance, driving brand loyalty.

Strategic Development:

  • Regularly assess and analyze programs to improve processes and excite consumers and students.
  • Work on plans to sustain or increase awareness and brand image among students, improving student coverage and people reached on university campuses.
  • Collaborate with cross-country and HQ marketing specialists to gain project learnings and ideas.

People Development & Leadership:

  • Implement and uphold company values, promoting a positive work environment.

We're looking for a results-driven professional who can make a meaningful impact. If you're a strategic thinker with exceptional leadership skills and a passion for creating engaging marketing campaigns, we encourage you to apply.

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