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Chief Brand Officer

2 weeks ago

Sydney, New South Wales, Australia beBeeLeadership Full time $100,000 - $130,000
Brand Leadership Role

Matrix Education seeks a seasoned Brand and Creative Lead to spearhead the development and execution of its brand strategy across all aspects.

This role combines strategic thinking, creative execution, and cross-functional collaboration to elevate Matrix Education's brand presence.

  • Develop and execute the overarching brand strategy, ensuring consistent messaging across all communication channels.
  • Lead the creative direction for the brand, crafting a compelling narrative that resonates with students and parents.
  • Ensure alignment of the brand vision with marketing, sales, and communication efforts across teams.
  • Manage subscriber data, including list hygiene, segmentation, and syncing with Salesforce CRM.
  • Provide hands-on creative direction and guidance to the creative team on the brand's visual identity and communication style.
  • Collaborate with the marketing and communications teams to align brand messaging and ensure that all campaigns and communications reflect Matrix Education's brand voice.
  • Monitor the effectiveness of brand messaging, making adjustments as needed to improve engagement and perception.
Requirements
  • Proven experience in brand strategy, creative direction, or a similar role (at least 4-5 years).
  • Strong understanding of brand management, creative execution, and strategic communication.
  • Experience leading and collaborating with cross-functional teams, including designers, content writers, and marketing teams.
  • A portfolio or examples of successful brand campaigns you have led or contributed to.
  • Excellent written and verbal communication skills.
  • Ability to work independently and manage multiple projects simultaneously.
  • Great attention to detail.
  • Exceptional leadership qualities and project management skills.
  • Hands-on, can-do approach to address problems and constantly challenge the status quo.