Strategic Digital Communications Manager

1 day ago

Sydney, New South Wales, Australia beBeeDigital Full time $85,000 - $90,000
About the Role

We are seeking a highly skilled Lead Digital Communications and Media professional to join our dynamic local government organisation. In this leadership role, you will be responsible for shaping and delivering digital communication strategies that drive engagement, strengthen brand presence, and protect reputation.

You will oversee digital platforms, media relations, and campaigns, ensuring communications are innovative, impactful, and community-focused. This position is based onsite in Sydney, five days per week.

Key Responsibilities
  • Develop and Deliver Digital Communication Strategies: Align with organisational priorities and drive engagement, strengthen brand presence, and protect reputation.
  • Lead Content Creation: Across social media, websites, newsletters, and campaigns, ensure consistent, engaging, and on-brand messaging across all channels.
  • Manage Proactive and Reactive Media Relations: Including press releases and briefings, monitor online activity and respond to reputational issues effectively.
  • Analyse Digital Performance Metrics: Provide data-driven insights and ensure effective planning and delivery of communications, media responses, campaigns, and community engagement initiatives.
Requirements
  • Tertiary qualifications in digital communications, journalism, or a related field.
  • 5–7 years' experience in a senior communications or media role.
  • Strong expertise in media relations, social media, and content development.
  • Experience managing reputational risks proactively.
  • Demonstrated ability to use analytics to measure and improve performance.
  • Flexibility to work outside of regular hours as required.
  • Proven people leadership experience – ability to manage and motivate a diverse team in a busy environment.
  • Strong track record in communications, media, and digital strategy delivery.
  • Experience managing multiple complex projects with competing priorities.
  • Political acumen and the ability to navigate a local government context.
  • Up-to-date knowledge of modern digital trends and communication practices.

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