Digital Content Creator

1 day ago

Brisbane, Queensland, Australia beBeeMarketing Full time

At Apè ro Label, we're on a mission to redefine maternity wear with runway-inspired designs that are both stylish and functional. Our 'mother's first' approach empowers women to feel confident through every stage of motherhood.

We're actively seeking an accomplished Marketing & Social Media Professional to join our vibrant team. As a pivotal role, you'll manage our Email Marketing Program, social media accounts, influencer management, and paid advertising channels.

Key Responsibilities:

  • Develop and manage our Email Marketing Program, including crafting engaging eDMs, setting up automations as required, reviewing and updating contact distribution lists, and segmenting audiences to nurture engagement.
  • Collaborate closely with our Head of Marketing to support the planning and execution of campaigns and promotional activity.
  • Ideate and develop SEO-optimised blog and web content to support brand growth and organic reach.
  • Assist with the planning, coordination, and execution of community events.
  • Help manage paid advertising channels, including Meta Ads and TikTok Ads, under the guidance of our Head of Marketing.
  • Manage influencer partnerships from outreach through to content delivery, using our platform Upfluence.
  • Collaborate on analysing web and social media metrics to make insight-led decisions, with a focus on impact, traffic, and conversions.
  • Manage our social media channels daily, including Instagram, Facebook, LinkedIn, and TikTok.
  • Engage with followers by responding to questions, comments, messages, tags, and hashtags across platforms.
  • Lead the creation and organisation of social media assets, including briefing, designing simple graphics and templates, and producing TikTok/Reels-style content.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Journalism, or a related field, or equivalent on-the-job experience.
  • Excellent written and verbal communication skills, both professional and creative.
  • 1+ year of experience working across social media channels for a business.
  • Strong understanding of all major social media platforms.
  • Experience with basic editing software such as CapCut for TikTok and Reels content.
  • Strong analytical skills.
  • Knowledge of Google Analytics and UTM tracking is a bonus.

Benefits:

  • Generous employee discounts on clothing.
  • A vibrant, supportive workplace culture.
  • Work from our beautiful office in Hendra.
  • Collaborate with a passionate, creative team.

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