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Dropsip and Marketplace Growth Strategist
2 weeks ago
The Dropship & Brand Manager plays a pivotal role in driving the growth and success of our dropship and marketplace brand portfolio. This role will establish strong relationships with vendors, internal stakeholders, and external partners to ensure seamless onboarding, operational excellence, and commercial performance.
A key focus is accelerating marketplace growth by onboarding new vendors that expand our assortment and align with our brand positioning. The manager develops and grows existing vendors by managing their performance, enhancing promotional programs, increasing media exposure, and negotiating favourable commercial terms to maximise sales and profitability.
This role centralises the strengthening of brand and vendor partnerships, acting as a trusted point of contact and advocate for their success. Working closely with internal teams, the manager delivers cohesive trade plans, optimises vendor visibility, and drives category performance.
By collaborating with operations and technology teams, the manager ensures operational excellence, from efficient vendor integrations and stock accuracy to fulfilment SLAs. Through these efforts, this role delivers a seamless, scalable vendor experience that drives customer satisfaction, incremental revenue, and sustainable marketplace growth.
Key Responsibilities- Lead the acquisition of new vendors that align with our brand positioning and marketplace strategy.
- Oversee the work of the Onboarding Specialist to ensure smooth vendor assessment, ranging, and trading term negotiations.
- Define commercial opportunities with Merchandise and Marketing to accelerate category expansion.
- Establish and maintain strong relationships with key brand partners, positioning us as a premium marketplace destination.
- Partner with the Integrations Specialist to manage end-to-end vendor onboarding, ensuring compliance with technical, operational, and service requirements.
- Validate integration milestones and resolve onboarding issues in collaboration with third-party partners.
- Drive operational excellence through continuous review of fulfilment SLAs, stock accuracy, and order flow.
- Develop best-practice playbooks and vendor training resources to support scalable growth.
- Lead the Business Development Specialist in delivering strategies to nurture and grow vendor performance.
- Collaborate with Marketing and Trade teams to build promotional plans, marketing campaigns, and cross-category offers.
- Improve product discoverability through optimised content, category positioning, and merchandising.
- Negotiate commercial terms to improve profitability and unlock greater vendor participation in campaigns.
- Define and execute the 2–3 year marketplace and dropship growth roadmap in alignment with our digital strategy.
- Identify emerging vendor opportunities and new category expansions that support sustainable growth.
- Partner with Finance and Technology teams to evaluate investment cases for marketplace enhancements.
- Monitor marketplace performance, providing regular reporting and insights to senior leadership.
- Contribute to the design and development of the future technology platform to deliver a world-class vendor and customer experience.
- Provide vendor-centric input into feature prioritisation, integrations, and platform scalability.
- Strong understanding of dropship and marketplace programs, including vendor onboarding, fulfilment models, and operational dependencies that impact sales and customer experience.
- Commercial acumen with the ability to analyse sales performance, drive profitability, and develop business cases for marketplace growth initiatives.
- Proven capability in brand negotiation and trading, including experience securing favourable terms, improving margin outcomes, and unlocking vendor participation in key campaigns.
- Demonstrated expertise in vendor management, ensuring service levels are upheld, operational issues are resolved, and long-term partnerships are strengthened.
- Exceptional stakeholder and vendor-facing communication skills, with the ability to influence, build trust, and establish us as a premium retail partner of choice.
