Digital Data Insights Specialist
2 weeks ago
We are always on the hunt for talented professionals who bring unique perspectives and skills to enhance our culture.
Our Unified marketing team drives business results through data-driven strategies. They create demand in the market for innovative solutions and engage businesses across key regions.
As a Performance Analyst, you will play a crucial role in supporting our marketing team by analysing data, tracking program performance, and providing actionable insights.
Key responsibilities include:
- Conducting in-depth data analysis across marketing channels to identify areas for improvement and implementing metrics from engagement to conversion.
- Mining and analysing data from multiple sources to track marketing program performance against key indicators, offering strategic recommendations.
- Monitoring and analysing performance throughout the marketing and sales funnel to pinpoint opportunities for enhancement.
- Collaborating with marketing, sales, revenue operations, and finance teams to contribute to quarterly and annual forecasts and performance modelling.
- Developing and implementing regular reporting and data visualisations to communicate insights to senior leaders, enhancing self-serve analytics.
Requirements include:
- Deep understanding of data analytics and its applications.
- Strong operational experience in systems, processes, and technologies.
- Profound understanding of B2B marketing and sales strategies.
- Proven experience in website analytics, preferably in e-commerce or digital marketing environments, with expertise in Google Analytics.
- Ability to extract insights from extensive data volumes to inform customer acquisition and retention strategies.
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