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Marketing Automation Specialist
2 months ago
We are seeking a highly skilled Marketing Automation Specialist to join our team at Sinch Click Send. As a key member of our marketing department, you will be responsible for building and maintaining marketing journeys for new and existing customers using a range of tools including Intercom, Ortto, Salesforce, and Revenue.io.
Key Responsibilities- Develop and execute email marketing programs, including segmentation, testing, and deployment, and continually evaluate these for improvements.
- Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.
- Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.
- Work with the marketing team to define KPIs, create reporting, analyse campaign performance, and create recommendations to improve campaigns continuously.
- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.
- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and revenue growth.
- Support essential marketing operations initiatives in Intercom and Salesforce, such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.
- Be the primary system owner for marketing automation tools like Ortto and Intercom, and be an administrator alongside Sales for other CRM tools including Salesforce and Chilli Piper.
- Design and implement customer lifecycle journeys across a range of platforms and projects with various objectives, such as increasing conversion rate, decreasing churn, implementing lead scoring, and migrating campaigns from older to newer systems.
- A strong, demonstrable knowledge and understanding of the mechanics of marketing automation/email marketing platforms.
- Ability to map out and present programs/journeys and then implement them.
- Experience as an Automations/Email Specialist or similar role.
- Expert knowledge of database management concepts and best practices.
- Strong working knowledge of Salesforce, a bonus.
- Superior communication skills, both written and verbal.
- Highly organised and self-motivated with a sense of urgency.
- Strong independent project management skills.
- Capable of handling multiple tasks with competing priorities under minimal supervision.
- Able to think critically and exercise independent judgment and discretion.
- Excellent attention to detail.
- Experience in a Saa S business, a bonus.
- HTML knowledge, a bonus.
- A knowledge of AI platforms that can assist the role, a bonus.
We are a people-focused, growing tech company committed to building an engaged and talented workforce that represents an environment that is inclusive, supports flexibility, and welcomes diversity. Our values of Dream Big, Win together, Keep it simple, and Make it happen are the foundation for fostering an environment where diversity of thinking, skills, and experiences are embraced, delivering innovation and better business results.
