Strategic Campaign Planner

1 week ago

Sydney, New South Wales, Australia beBeeSeniorPlanning Full time $85,000 - $115,000
Senior Planning Executive

We are seeking a Senior Planning Executive to join our team. As a key member of the planning function, you will be responsible for autonomously planning and implementing client campaigns.

Your role will involve leading the delivery of communication plans and managing digital campaigns from buying and implementation through to reporting and delivering holistic campaign learnings.

You will collaborate with the wider team to deliver integrated and creative plans that consider all vehicles (display, SEM, SEO, Social) and mainstream media at every possible opportunity.

  • Maintain internal relationships by managing relationships with internal teams and partner agencies in ways that benefit clients and achieve their business objectives.
  • Work in collaboration with internal resources and the Client Manager to create effective cross-channel communication plans.
  • Search for new, innovative, and relevant communications ideas and present them to internal teams.

Media planning and implementation responsibilities include creating clear and coherent plans that support client business objectives. You will have expertise in the properties and capabilities of each medium's primary strengths and weaknesses.

  • Support Activations team with partner briefings and negotiations by working with Activations team for partner briefings and response evaluations, providing feedback to partners.
  • Keep pace with market knowledge that aids negotiations and drive negotiations for clients with publishers and secure additional incentives over entitlements.

Campaign analysis and optimisation involves monitoring and optimising campaigns regularly to ensure maximum budget is spent and campaigns are performing effectively and efficiently. You will clearly demonstrate and report how campaign results relate to the strategic intent of the campaign and achieved objectives.

Competitor and Market Analysis responsibilities include proactively completing regular and continuous analysis of competitor activity, market trends, economic issues, and other factors affecting buys. You will source content and provide relevant insights for inclusion within competitor and market reviews.

Key skills and experience required for this role include 3-4 years of experience, preferably with a university degree or higher education qualifications. Expert understanding and working knowledge of the Australian media landscape is essential.

Professionals who develop professional relationships with media partners, clients, and stakeholders, and have attention to detail, confident and engaging interpersonal, presentation, and communication skills are preferred candidates. Strong organisational skills, a curious nature, and sound planning, project management, and time management skills are also desired.

Requirements
  • 3-4 years of experience
  • University degree or higher education qualifications
  • Expert understanding and working knowledge of the Australian media landscape
Benefits

This role offers the opportunity to work in a dynamic and collaborative environment, with a focus on delivering high-quality solutions for clients.

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