Digital Marketing Specialist ANZ
7 days ago
This role is responsible for supporting marketing campaigns through the use of digital marketing channels underpinned by the principles of Omni channel marketing. This includes but not limited to working closely with the Marketing team and Commercial Sales leads to understand the strategy and build content to increase the brand awareness to support the success of marketing campaigns.
Key Responsibilities- Provides input to marketing strategies, promotional campaigns, new product introduction activities including determining effective channels, media types, advertising, and social media campaigns etc. to drive revenue and sales in support of marketing objectives and overarching business objectives.
- Collaborate with the ANZ marketing specialists to develop both digital only campaigns and enhance their omni-channel campaigns through digital means, with an aim to drive both leads and direct revenue.
- Work with the local and regional marketing teams to ensure smooth campaign execution and best practice sharing.
- Plans and executes all web, SEO/SEM, marketing database, email, social media, advertising, and promotional campaigns.
- Analyse digital marketing trends and insights and optimises spend and performance based on the insights.
- Reports monthly (written) to HOM and CX on digital activities and presents a quarterly business review specific to metrics and ROI of digital initiatives and campaigns.
- Work with the business in determining the most appropriate placement of digital products (e.g. website, landing pages, email campaigns, etc.).
- Evaluates end-to-end customer experience across multiple channels and customer touch points to optimise user experience.
- Work with global web and technical development teams to facilitate product specific campaigns.
- Evaluates emerging digital marketing technologies and provide insights and perspective for adoption where appropriate.
- Action customer general enquiries via the website enquiry form and redirect as required.
- Manage Highspot platform by providing content management, ongoing improvement, and implementation of new feature, 1:1 new user and group trainings.
- Provides internal training and insights to the marketing and sales teams on how best to engage with customers virtually.
- Educate the business stakeholders on the benefits, uses and best practices when participating in social media in a business context.
- Establish tools and processes that support effective monitoring and evaluation of digital products.
- Collaborates with International Communications and the Global Social Media Team to align on strategy and processes and identify/implement best practices to continually improve ANZ social media initiatives.
- Responsible for ensuring digital products comply with the Cardinal Health brand guidelines, social media policy and complies with regulatory and legal obligations.
- Make website upgrade recommendations using data from a range of sources such as analytics, surveys and direct customer feedback to improve the customer experience and support business goals.
- Develops programs, campaigns, and content for internal communications in conjunction with the overarching business objectives (communications include website, social media, videos, editorial, PR, print & web advertising).
- Creates plans including timelines, budgets and resource requirements for overall internal communication initiatives.
- Collaborates with regional Communications and global teams to discover best practices, effective campaigns and to leverage content to continually improve the local communications program.
- Collaborate with business stakeholders in developing a short- & long-term strategic plan for Cardinal Health ANZ.
- Creates new content specific to the ANZ market as required (design, proofing, production, review/approval, distribution).
- Involvement in specific projects from time to time such as annual Kick Off Meeting.
- Support and educate business stakeholders on the policies, guidelines and best practices when promoting products and services.
- Attend internal and external events, as required.
- Bachelor's degree in Marketing or Communications is preferred.
- 3-5 years in Digital Marketing.
- Experience with working with Adobe Analytics or Google Analytics is preferred.
- Strong level of competency in Excel, PowerPoint.
- Excellent written and verbal communication skills.
- Strong attention to detail.
- Experience producing visual content for multiple channels.
- Experience working within a regulated industry.
- Experience working with diverse teams, internal and external, on-site, and globally.
- Experience working in a communications or digital marketing role. Able to build rapport with internal global marketing & communications network.
- Follows established procedures to resolve readily identifiable technical problems.
- Able to works under direct supervision or independently.
- Highly developed planning and troubleshooting skills.
- Excellent organisational skills and flexibility to effectively prioritise.
- Advanced MS Office Skills.
- Experience/knowledge in marketing automation software and Adobe Creative Suite.
- Excellent interpersonal skills. Good influencing skills and the ability to be assertive.
- Proven ability to interact with cross-functional work teams.
- A background or interest in content creation and internal communications.
- Professional presentation with a friendly and confident and empathetic outlook.
- Enthusiastic and energetic with an open-minded, positive, and can-do attitude.
- Outstanding team player and highly pro-active.
Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply.
Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.
-
Digital Marketing Specialist ANZ
2 weeks ago
Melbourne, Victoria, Australia Cardinal Health Full timeAbout the RoleThis is a key position within Cardinal Health's Australia and New Zealand team, responsible for driving the company's digital marketing efforts. The successful candidate will play a crucial role in supporting the development and execution of marketing campaigns, ensuring alignment with the company's overall business objectives.Key...
-
Digital Marketing Specialist
1 week ago
Melbourne, Victoria, Australia Just Digital People Full time{"title": "Digital Marketing Specialist", "content": "About the RoleJust Digital People is partnering with a leading digital agency in Melbourne to find their new Paid Search Coordinator.The agency is a specialist in performance marketing, with a focus on implementing campaigns for top-tier clients.As a Digital Marketing Specialist, you will be responsible...
-
Digital Marketing Specialist
2 weeks ago
Melbourne, Victoria, Australia Just Digital People Full timeAbout the Role:Just Digital People is partnering with a leading digital agency to find their new Paid Search Coordinator. The agency is a specialist in performance marketing, with a focus on implementing campaigns for top-tier clients.Key Responsibilities:Develop strong relationships with clients to build loyalty and trustExecute Google Ads campaigns and...
-
Digital Marketing Specialist
2 weeks ago
Melbourne, Victoria, Australia Just Digital People Full timeAbout UsWe're Excited to Partner with a Standout CompanyJust Digital People is proud to collaborate with a pioneering Australian business that's redefining the standards for social and environmental responsibility. As a certified B-corp, our partner leads with integrity, transparency, and a commitment to putting people at the heart of everything they do.With...
-
Digital Marketing Specialist
2 weeks ago
Melbourne, Victoria, Australia Just Digital People Full timeAboutJust Digital People is partnering with a leading digital agency to find their new Paid Search Coordinator.The agency is a specialist in performance marketing, with a focus on implementing campaigns for top-tier clients.As a Paid Search Coordinator, you will be responsible for developing strong relationships with clients, executing Google Ads campaigns,...
-
Digital Marketing Expert
7 days ago
Melbourne, Victoria, Australia LION Digital Full timeAbout the RoleWe're seeking a highly skilled and motivated Digital Marketing Expert to join our team at LION Digital. As a Senior Google Ads Specialist, you will play a key role in helping businesses succeed in the dynamic digital marketing industry.Key ResponsibilitiesDevelop and execute comprehensive digital marketing strategies to drive business growth...
-
Digital Marketing Specialist
4 days ago
Melbourne, Victoria, Australia LION Digital Full timePaid Social Manager Job DescriptionLION Digital is seeking a skilled Paid Social Manager to join our Paid Media team. As a key member of our team, you will be responsible for the tactical development and execution of Search advertising for our clients.Key Responsibilities:Develop and execute social media advertising strategies across Meta Business Manager to...
-
Digital Marketing Specialist
1 week ago
Melbourne, Victoria, Australia LION Digital Full timeLION Digital is a forward-thinking agency that offers a unique approach to e-commerce services. We're seeking a dedicated Email Specialist who shares our passion for digital marketing, particularly email marketing. Our team is comprised of young professionals who are committed to delivering exceptional service and continually developing our skills to stay...
-
Digital Marketing Specialist
1 week ago
Melbourne, Victoria, Australia LION Digital Full timeLION Digital is a forward-thinking agency that offers a unique approach to e-commerce services. We're seeking a dedicated Email Specialist who shares our passion for digital marketing, particularly email marketing. Our team is comprised of young professionals who are committed to delivering exceptional service and continuously developing our skills to stay...
-
Digital Marketing Specialist
6 days ago
Melbourne, Victoria, Australia Just Digital People Full timeDigital Marketing Role ==================== Are you a digital marketing professional looking for a new challenge? We're seeking a skilled Paid Search Coordinator to join our team at Just Digital People in Melbourne. **About the Role** --------------- As a Paid Search Coordinator, you'll be responsible for building deep relationships with clients,...
-
Digital Marketing Specialist
1 week ago
Melbourne, Victoria, Australia Just Digital People Full timeDigital Marketing Role ==================== Are you a digital marketing professional looking for a new challenge? We're seeking a skilled Paid Search Coordinator to join our team at Just Digital People in Melbourne. About the Role --------------- As a Paid Search Coordinator, you'll be responsible for building deep relationships with clients, executing...
-
Digital Marketing Specialist
1 week ago
Melbourne, Victoria, Australia Supple Digital Pty Full timeUnlock Your Business's Full Potential with Supple Digital PtyAt Supple Digital Pty, we're dedicated to helping businesses like yours thrive in the digital landscape. Our team of experts is passionate about delivering tailored solutions that drive real results.Our ExpertiseSearch Engine Optimization (SEO): We'll help you climb the search engine rankings and...
-
Digital Marketing Sales Representative
2 weeks ago
Melbourne, Victoria, Australia Spotzer Digital Full timeAbout the CompanySpotzer Digital is a rapidly growing, global digital marketing business that specializes in websites and digital marketing solutions.Headquartered in Amsterdam, we serve tens of thousands of small businesses worldwide by building their websites, launching paid search campaigns, SEO campaigns, and creating online content.About the RoleWe are...
-
Digital Marketing Specialist
2 weeks ago
Melbourne, Victoria, Australia Paxus - Technology + Digital Talent Full timeAbout the Role:We are seeking a highly skilled Digital Marketing Specialist to join our team at Paxus - Technology + Digital Talent. As our new Activation Executive, you will be responsible for managing and optimizing paid social campaigns and programmatic media buying.Key Responsibilities:Campaign Setup and Optimization: Set up, manage, and optimize paid...
-
Product Owner, ANZ Plus
4 days ago
Melbourne, Victoria, Australia ANZ Full timeAbout UsAt ANZ, we're building a talented team with big ideas to create products, services, and experiences that enhance banking functionality and empower customers to make better financial decisions.We're focused on delivering exceptional user experiences through agile delivery squads, working closely with key stakeholders to build and deliver digital...
-
Digital Marketing Specialist
35 minutes ago
Melbourne, Victoria, Australia Just Digital People Full timeAbout the RoleWe are partnering with a leading digital agency in Melbourne to find their new Paid Search Coordinator. This is an exciting opportunity to join a dynamic team and work on top-tier clients.Key ResponsibilitiesDevelop strong relationships with clients to build loyalty and trustImplement and execute Google Ads campaignsIdentify client objectives...
-
Digital Marketing Specialist
5 days ago
Melbourne, Victoria, Australia Just Digital People Full timeAbout the RoleWe're seeking a highly skilled Paid Search Coordinator to join our team at Just Digital People. As a Paid Search Coordinator, you'll be responsible for building deep relationships with clients, executing strategic Google Ads campaigns, and collaborating with a talented crew of creatives, developers, and designers to produce standout content.Key...
-
Digital Marketing Specialist
4 days ago
Melbourne, Victoria, Australia Just Digital People Full timeAbout the RoleWe're seeking a highly skilled Paid Search Coordinator to join our team at Just Digital People. As a Paid Search Coordinator, you'll be responsible for building deep relationships with clients, executing strategic Google Ads campaigns, and collaborating with a talented crew of creatives, developers, and designers to produce standout content.Key...
-
Digital Marketing Specialist
2 weeks ago
Melbourne, Victoria, Australia Paxus - Technology + Digital Talent Full timeAbout the RoleWe are seeking a highly skilled Digital Marketing Specialist to join our team at Paxus - Technology + Digital Talent. As an Activation Executive, you will be responsible for managing and optimizing paid social campaigns and programmatic media buying.Key ResponsibilitiesCampaign Management: Set up, manage, and optimize paid social campaigns...
-
Digital Marketing Specialist
1 day ago
Melbourne, Victoria, Australia Just Digital People Full timeAbout the RoleWe are partnering with a leading digital agency in Melbourne to find their new Paid Search Coordinator. This is an exciting opportunity to join a dynamic team and work on top-tier clients.Key ResponsibilitiesDevelop strong relationships with clients to build loyalty and trustExecute Google Ads campaigns and identify opportunities for growthWork...
