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Media Buying Specialist
2 months ago
About the Role:
Zenith USA is seeking a highly skilled Media Buying Specialist to join our team. As a key member of our media buying team, you will be responsible for providing media buying activities across all offline mediums, including TV, radio, and OOH.
Key Responsibilities:
- Assist in the implementation of media campaigns across offline channels, ensuring accurate reporting and buying services to the team and clients.
- Track and optimize campaigns, completing weekly media post-analysis to ensure campaign objectives are met.
- Deliver timely and insightful final buys, highlighting buying deliveries, added value, and any issues that may impact campaign delivery.
- Lead the delivery of daily holdings checking, material management, and POPs.
- Ensure accurate buying and execution of campaign objectives and buying strategy.
- Build effective relationships with creative agency partners and media vendors.
- Provide clients with the latest market intelligence relevant to their business on a regular basis.
- Run weekly tracking reports across all active media channels.
- Ensure TV post is matched correctly, spots flagged correctly.
- Assist in the negotiation of make goods, compensation, and shortfalls across all media channels.
Requirements:
- Minimum 1-2 years of relevant experience in media buying/activations roles within the industry, working on offline channels (TV / radio / OOH).
- Desire to learn and grow knowledge in the offline space.
- Competency in various investment processes, tools, and buying fundamentals.
- Demonstrate a solid understanding of audience trends across all media channels and working with client media contracts.
- Advantageous if you can demonstrate competency in relevant systems, including BCC, eTAM, TARDIIS, MOVE, Asteroid, Microsoft Office, and Nielsen Answers.
- Strong interpersonal and problem-solving skills.
- High level of attention to detail and accuracy across all tasks.
- Prioritize and manage tasks/time efficiently.
About Us:
Zenith USA is a leading media agency that helps businesses grow through innovative media solutions. We pride ourselves on delivering return on investment, imagination, and insight. Our team is driven to create new perspectives through modern media, and we believe marketing is a powerful investment that can build, grow brands, and increase business profitability.
Our Culture:
We value diversity and inclusion, and we believe that to deliver the best solutions to our clients, our people need to reflect the diverse communities in which our clients operate. We are committed to providing reasonable adjustments for people with disability or those that require additional support throughout the application process.
