Product Marketing Strategist

4 days ago


Brisbane, Queensland, Australia UpGuard Full time
Company Overview
UpGuard's mission is to protect the world's data by providing a robust and elegant platform for organizations to manage their third-party risk and external attack surface. With our security expertise and software, we empower customers to find, acknowledge, and remediate cyber risk.

Job Description
The Senior Product Marketing Manager will be pivotal in driving the evolution and growth of UpGuard's Trust Exchange product. You'll partner with our Product team to conduct deep market research to unearth customer insights and identify opportunities to delight our users. You will define product positioning and messaging, lead the planning and execution of product launches, and partner with our broader marketing team to activate campaigns for your product line.

Key Responsibilities
  • Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth.
  • Be the expert on UpGuard's products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas.
  • Produce compelling value propositions and messaging that differentiate UpGuard's products in the market and resonate with our target audience.
  • Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success.
  • Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content.
  • Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences.

Requirements
  • 4+ years of product marketing experience in B2B SaaS product marketing.
  • Familiar with working on early stage products and driving early customer discovery.
  • A passion for connecting with customers and understanding pain points.
  • Can hold your own in conversations with our Product and executive team.
  • You love getting your hands dirty - to get a campaign moving, you're happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy.
  • You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision making.

What We Offer
  • A monthly lifestyle subsidy to support your financial, physical, and mental wellbeing.
  • A WFH setup allowance to ensure you have the right environment to work in.
  • An annual learning and development allowance of $1500 USD to support your career development.
  • Generous annual leave and PTO allowances to recharge your batteries.
  • 18 weeks paid parental leave, irrespective of parenting role.
  • A personal leave allowance, including sick and carer's leave.
  • A fully remote working environment, with top-spec hardware provided.
  • A generative AI subsidy to support your work.


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