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Digital Marketing Specialist
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As a seasoned Digital Marketing Specialist, we are seeking a highly skilled professional to drive campaign success and customer engagement.
Key Responsibilities:- Develop and maintain campaign frameworks to ensure seamless execution across the organization.
- Configure and manage Adobe Journey Optimizer campaigns, journeys, and triggers to maximize customer interaction.
- Collaborate with product owners to translate strategic objectives into actionable campaign requirements.
- Support journey orchestration and segmentation using Adobe Experience Platform to enhance customer experience.
- Document best practices for personalisation, targeting, and real-time messaging to empower campaign teams.
- Proven experience in digital marketing technology, campaign delivery, or customer journey orchestration.
- Hands-on expertise with Adobe Experience Cloud tools to drive campaign success.
- Ability to configure and optimise journeys, triggers, and personalisation strategies to meet business objectives.
- Solid understanding of customer data platforms and behavioural targeting to inform campaign decisions.
We value expertise, passion, and diversity. Our people enable us to make a difference and deliver exceptional experiences that help customers achieve financial freedom.
