Digital Marketing Specialist

2 weeks ago

Sydney, New South Wales, Australia Costco Au Full time

**Position Summary**

We are looking for an experienced Digital Marketing Specialist to assist in the planning, execution, and optimisation of our online marketing initiatives, across our E-Commerce channels. Through global collaboration, we aim to provide a seamless end
- to-end customer experience for our loyal membership base.

As a Digital Marketing Specialist, you will play a key role in growing our digital presence and enhancing the online shopping experience for our members. We are seeking a proactive, creative person who can take ownership of their responsibilities and find creative solutions to building our brand awareness.

**Job Duties/Essential Functions**
- Assist in building digital marketing strategies, which coincides with the overall business
- Actively involved with keyword research, SEO and image
- Produce SEO-optimised content that resonates with our audience and
- Provide creative ideas for content marketing and update the website, where
- Collaborate with designers and content specialists to improve the user
- Execute day to day tactics that increase conversion rates and identify opportunities for improvement on a regular basis across the website and app.
- Analyse and measure digital marketing campaigns using web analytic
- Stay ahead of market trends, to strengthen the brand and build awareness in the e-commerce
- Plan & collaborate with designers to execute online-related A/B
- Work closely with other teams like Buying, Marketing, Operations and Depots to improve performance and foster

**Experience/Skills**
- Minimum 2-3 years in a similar role with experience in digital strategy, marketing concepts and best
- Demonstrated E-Commerce enthusiast with proven experience in the B2C
- Experience with E-Commerce platforms (SAP Hybris, Shopify or similar etc) along with customer engagement platforms (eg. SAP Emarys)
- Working knowledge of web analytics tools (e.g Google Analytics, WebTrends etc)
- Skills and experiences in creative content
- Analytical and critical thinking
- Excellent communication and interpersonal
- A can-do, positive and curious attitude is
- Ability to prioritise and work efficiently in a dynamic and fast paced
- If successful, you will be required to undertake role & department specific training within specified timeframes

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