Head of Direct-to-Consumer Insurance Marketing

7 days ago

Melbourne, Victoria, Australia beBeeLeadership Full time $160,000 - $200,000
Marketing Leadership Opportunity

This fixed-term contract is designed to shape and execute the marketing strategy for our direct-to-consumer insurance products.

The role involves developing and delivering effective marketing strategies to drive sales, deepen relationships, and support retention across both B2B and B2C markets.

We are seeking a seasoned Marketing professional with a minimum of 7 years of experience in a highly regulated environment such as the financial services space.

The ideal candidate will possess a deep understanding of how advisers operate and what drives their decision-making, along with a proven track record in delivering successful marketing strategies within both B2B and B2C markets.

About This Role
  • Develop and execute a comprehensive marketing strategy for direct-to-consumer insurance products.
  • Lead the development and delivery of B2B and B2C marketing campaigns to drive sales and retention.
  • Collaborate with cross-functional teams to align marketing efforts with business objectives.
  • Maintain a deep understanding of adviser behavior and market trends to inform marketing strategies.
Requirements

To be considered for this role, you must have:

  • At least 7 years of experience in marketing within a highly regulated industry like financial services.
  • A strong background in developing and executing successful marketing strategies within B2B and B2C markets.
  • Excellent leadership skills, with the ability to influence cross-functional teams and drive results.
  • A deep understanding of adviser behavior and market trends.
What We Offer

In addition to a competitive compensation package, we offer:

  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.
  • A chance to make a meaningful impact on our business growth.

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