Product Marketing Specialist

3 weeks ago


Brisbane, Queensland, Australia Askable Pty Full time
About the Role

We're seeking a creative and strategic marketer to join our team at Askable Pty. As a Product Marketer, you will play a pivotal role in shaping how our products and features are perceived and adopted by users.

Key Responsibilities:
  • Develop and execute go-to-market strategies and campaigns for product launches and updates, ensuring an impactful introduction and adoption.
  • Craft compelling product positioning and messaging that resonates with our target audience.
  • Conduct market research to understand customer needs, competitive landscape, and industry trends, and use these insights to guide product releases.
  • Collaborate with content creators to produce marketing collateral, including blog posts, whitepapers, case studies, videos, and sales enablement tools that support product adoption.
  • Partner with the sales and customer growth teams to develop training materials, pitch decks, and other resources to equip them with the knowledge and tools they need to sell the product effectively.
  • Monitor and analyze the performance of product marketing initiatives, using data-driven insights to refine strategies and optimize results.
Requirements:
  • At least 3+ years experience in a similar role, ideally in B2B SaaS.
  • A creative thinker who can develop unique and compelling ways to communicate the value of our products.
  • Ability to think outside the box and develop unique release strategies.
  • Strong analytical skills, with the ability to interpret data and use it to inform marketing strategies and decisions.
  • Collaboration is not a word we just walk about, we live and embody it at Askable. You need to be able to work in a team environment, take and give constructive feedback.
  • And then, you need to be able to go and work independently to achieve and exceed assigned goals.
About Askable

At Askable, we're passionate about building a platform that helps businesses make informed decisions through user research. Our platform was built by UX researchers, for UX researchers, and we're committed to creating a sense of belonging and helping every person unlock their ultimate impact.

We're a company that values culture and has a strong commitment to diversity and inclusion. If you're passionate about marketing and want to join a team that's making a real impact, we'd love to hear from you.



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