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Senior Content Strategy Manager

2 months ago

Sydney, New South Wales, Australia VISA Full time

Job Overview and Responsibilities

This position is situated within the Product & Solutions division, focusing on Australia, New Zealand, and the South Pacific, which is recognized as one of Visa's most innovative and vibrant regions. The primary objective of this role is to collaborate closely with clients to provide exceptional loyalty solutions, establishing Visa as a strategic partner and a key enabler of value propositions for the digitally-savvy consumer. Additionally, there will be opportunities to engage in other priority areas within the product function.

The Content Strategy & Offer Manager holds a comprehensive responsibility for the growth and expansion of the offers product and solutions. This includes the sourcing and execution of the offers strategy, enhancing content from various acquiring networks, subject matter experts, strategic merchant partners, and digital marketing agencies.

The role necessitates close collaboration with in-market Program and Product management teams, as well as internal stakeholders, to ensure the establishment, management, and enhancement of top-tier offers and programs. This encompasses driving new initiatives, including the go-to-market content strategy, optimizing usage, and implementing incremental improvements throughout the product lifecycle.

You will also be co-developing tailored solutions for targeted merchant segments, leveraging Visa's extensive data assets to drive superior outcomes for clients and enhance customer loyalty.

We seek a proactive individual who exhibits a strong interest in retail sales, content strategy, and customer engagement within the loyalty sector. The ideal candidate should excel in collaborating with cross-functional teams to deliver optimal solutions for our clients.

Key Responsibilities

  • Support Visa's loyalty growth objectives and realization of strategic business benefits.
  • Assist in sourcing substantial merchant discounts or cashback investments in identified priority sectors and partnerships.
  • Create unique value propositions for Loyalty/Cashback platforms and client programs.
  • Expand offers content by collaborating with marketing, partnerships, and merchant sales teams to cultivate relationships through Issuer and Acquirer teams, leading discussions with merchants and aggregators to ensure high-quality content sourcing.
  • Collaborate with Program Managers to enhance existing channels and optimize results, including the implementation of key strategies to drive quality content, offer activation and redemption, offer approval, multi-offer presentation, and the introduction of new product features.
  • Maintain and update, in consultation with internal stakeholders, a best practice Program management structure and implementation guide across all programs to maximize the success of all offers programs.
  • Partner with Issuers and merchants to promote card-on-file and cross-border initiatives through card-linked offers.
  • Develop, in consultation with internal stakeholders, improved processes to enhance the management of the offers programs and implement across the issuing programs.
  • Actively collaborate with support teams to operationalize offers content, contracts, and deliver offer publishing, utilizing data-driven insights to secure the best offers.
  • Seek and lead continuous improvement in the Program's operational model and propose enhancement opportunities to Program leadership.
  • Exemplify program management excellence through hands-on approaches and share best practices.

This is a hybrid role, allowing employees to alternate between remote and office work. Employees in hybrid positions are expected to work from the office 2-3 designated days a week, as determined by leadership, with a general guideline of being in the office 50% or more of the time based on business needs.

Qualifications

  • 5+ years of relevant experience, preferably in retail marketing/sales or loyalty solutions.
  • Proven experience in B2B partnership management and direct sales.
  • Strong commercial acumen, with the ability to independently manage budgets and pricing models.
  • Demonstrated understanding of the consumer loyalty landscape and its application to the evolving market.
  • Experience in product development and management is highly desirable.
  • Digitally curious, keeping abreast of industry trends and utilizing this knowledge to provide compelling business cases, sales outcomes, and superior customer experiences.
  • Excellent influencing skills and business acumen, with a strategic mindset to influence and drive tactical execution.
  • Strong collaborative skills, with the ability to work effectively across organizations.
  • Ability to make decisions and operate in ambiguous situations, resolving conflicts as they arise.

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.