Paid Advertising Expert for Australian Market

5 days ago


Gold Coast, Queensland, Australia Virtual Coworker US Part time
About the Role

The role of Paid Advertising Expert for Australian Market is an exciting opportunity to join our team in the beauty industry. As a Paid Advertising Expert, you will be responsible for developing and executing paid media strategies across various platforms.

Key Responsibilities
  • Develop and execute paid media strategies across platforms, including Facebook, Instagram, and TikTok.
  • Manage advertising budgets to maximize ROI while meeting campaign objectives.
  • Collaborate with internal teams to create compelling ad creatives and copy.
  • Optimize campaigns based on performance data and insights to improve effectiveness.
  • Monitor key performance indicators (KPIs) such as CTR, CPC, CPP, and ROAS, and provide actionable recommendations.
Requirements
  • Proven experience in managing and optimizing paid media campaigns across various platforms.
  • Strong understanding of Meta Ads Manager, Google Ads, TikTok Ads, and other digital advertising tools.
  • Knowledge of the Facebook sales funnel and strategies for each stage (awareness, consideration, conversion, and retention).
  • Exceptional copywriting skills to create engaging ad content.
  • Strong analytical skills with the ability to interpret data and make informed decisions.


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