Digital Marketing Specialist

4 days ago


Gold Coast, Queensland, Australia Steelx Pty Ltd Full time

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our marketing team. As a key member of the team, you will be responsible for managing paid search and paid social campaigns across multiple in-house brands.

Your Key Responsibilities

  • Manage and optimize paid search and social media campaigns to drive quality leads and maximize return on ad spend (ROAS).
  • Collaborate with internal designers and external agencies to develop creative assets for campaigns.
  • Set up and manage paid accounts, including Meta and Google, for new territories and brands.
  • Configure pixels and tracking for optimal campaign performance.
  • Analyze and report on campaign performance, providing insights and recommendations for improvement.

About You

To succeed in this role, you will need:

  • 4+ years of experience managing paid advertising campaigns across paid search and social media platforms.
  • Expertise in Google Ads and GA4 certification.
  • Experience working with Google Merchant Center and performance max campaigns.
  • Strong analytical skills, with the ability to collect, analyze, and interpret complex data sets.
  • Excellent communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
  • A strong working knowledge of website architecture and SEO principles.


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