Strategic Digital Campaign Leader
1 week ago
As a Strategic Digital Campaign Leader at Macquarie, you will play a pivotal role in driving the bank's digital marketing initiatives forward. Reporting to the Head of Performance Marketing, your primary responsibility will be to develop and manage comprehensive campaigns that deliver top-tier experiences to clients across various advertising platforms.
We are seeking an experienced professional with a proven track record of developing innovative and effective strategies across diverse industries. If you have hands-on experience in running digital media campaigns across paid social, search engine marketing, and programmatic media buying, we encourage you to apply.
About Banking and Financial ServicesBanking and Financial Services is our technology-driven retail bank. As part of this team, you will support clients in achieving their full potential - whether that's buying a home, growing a business, or investing to manage wealth.
Our ideal candidate will have 4+ years' of hands-on experience in running digital media campaigns, along with a proven ability to assess competitive levels for keywords and audience and the resulting impact on CPC/CPM. You will also be confident in managing large media budgets and executing campaigns within allocated parameters.
About the Role- Develop and manage comprehensive digital campaigns from start to finish.
- Leverage platform tools to deliver top-tier experiences to clients.
- Develop media strategies, plan, and oversee media buying.
- Identify industry trends and opportunities for innovation.
- 4+ years' of hands-on experience in running digital media campaigns.
- Proven track record of developing innovative and effective strategies across various industries.
- Hands-on digital platform experience with Google Ads (Search, Display, Remarketing), Google Analytics, Social Channels (Facebook Ad Manager and LinkedIn Ads).
- Ability to assess competitive levels for keywords and audience and the resulting impact on CPC/CPM.
- Confidence in managing large media budgets and executing campaigns within allocated parameters.
The estimated salary for this role ranges between $100,000 and $150,000 per annum, depending on location and experience.
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