Marketing Automation Specialist
5 days ago
We are looking for a highly motivated and experienced Marketing Automation Specialist to join our team. As a key member of our Engagement Marketing team, you will be responsible for crafting and delivering engaging email campaigns, building dynamic audience segments, and keeping our onsite and app content fresh and relevant.
The ideal candidate will have a strong understanding of digital marketing and e-commerce strategies, as well as excellent communication and problem-solving skills. If you're passionate about creating meaningful connections and shaping the future of retail, we'd love to have you on board.
About the Role:
- Play an active role in helping shape and manage customer lifecycle, loyalty, and engagement initiatives.
- Assist the development of campaigns and other initiatives that drive customer loyalty, engagement, and incremental sales.
- Deliver strategic initiatives to support our business and commercial partners.
- Analyse key marketing performance reports and provide recommendations.
- Assist in building and managing CRM content using Braze, including email campaigns, push notifications, and app notifications.
- Assist in optimising key CRM campaigns and strategies.
- Assist in updating website and app content.
- Support the development of content and offer strategies that align with marketing and sales objectives.
- Work closely with the CRM team to optimise campaign performance.
- Coordinate with other departments to ensure consistency and accuracy across all channels.
- Take the lead on ad hoc projects.
- Ensure content and campaign strategies are aligned with broader marketing goals.
- Work closely with the partnerships team to support BP (Brand Partnerships) and CP (Corporate Partnerships) initiatives, ensuring CRM activities align with partnership objectives.
- Support trade by developing and executing CRM initiatives where required.
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