Automated Marketing Solutions Specialist

6 days ago

Sydney, New South Wales, Australia beBeeAutomation Full time $120,000 - $160,000
Marketing Automation Manager

We are seeking an experienced professional to join our global marketing automation team. The ideal candidate will help us deliver best-in-class marketing campaigns and build automated programs to nurture prospects and retain customers.

This role involves owning, maintaining, and scaling our marketing automation platforms, including audience segmentation, data cleansing, privacy and compliance, and system optimization. You will work closely with stakeholders to maximise campaign effectiveness and deliver high-quality leads to sales partners.

The successful candidate will have expertise in Marketo, including system administration and managing system integrations. Experience managing an ABM orchestration platform is also desirable.

You will be a critical thinker who is highly organised and detail-oriented, with strong communication and collaboration skills. This role reports to our Senior Manager, Marketing Automation and is based in Sydney.

Key Responsibilities:

  • Manage our marketing database, ensuring data hygiene, compliance measures, accurate tagging, and troubleshooting any data issues between Marketo, Demandbase, Salesforce, and other MarTech systems.
  • Collaborate with the ANZ Campaigns team on the ideation, implementation, and measurement of omnichannel nurture strategies to maximise activation, engagement, and retention across the entire prospect-to-customer journey.
  • Identify opportunities to tailor global processes for regional needs, implementing solutions to accommodate our unique APAC market requirements.

Requirements:

  • Bachelor's Degree in Marketing or Business, or comparable work experience.
  • Expert-level experience in Marketo, including familiarity with system administration and managing system integrations. Marketo Certified Expert certification preferred.
  • Experience managing an ABM orchestration platform, such as Demandbase or 6Sense.
  • A critical thinker who is highly organised and detail-oriented.
  • Strong communication and collaboration skills, with the ability to work effectively across different teams and levels of the organisation.

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