Marketing Strategist

6 days ago

Melbourne, Victoria, Australia beBeeTrade Full time $90,000 - $150,000
About This Role

We are seeking a highly motivated Trade Marketing Specialist to drive retail success by coordinating trade programs, assets, analysis and support for new products. The ideal candidate will have a strong understanding of the retail landscape and be able to influence point-of-purchase decisions.

Key Responsibilities
  • Develop and implement trade marketing plans to enhance brand presence and boost sales within the retail environment
  • Create shop-in-shop retail display programs, including guidelines and partnering with operations on logistics and tracking
  • Build and localise sell-in decks, line reviews, support with planograms, POS and promo calendars for key accounts
  • Implement an annual trade activation calendar aligned with seasonal campaigns and major launches
  • Cordinate tradeshow activation and sales enablement tools


Product Marketing Support
  • Assist in creating concise GTM briefs for each new product or major update
  • Coodinate launch plans and timelines across DTC and retail
  • Prepare launch toolkits: messaging one-pagers, FAQs, comparison matrices and B2B sell-in materials, supporting training assets and sales talking points
  • Write B2B asset briefs for content production, manage, drive approvals and distribution


Requirements
  • Proven experience in Trade/Channel Marketing and/or Omnichannel Product Marketing support in consumer goods, accessories or adjacent categories
  • Strong understanding of the retail landscape and how to influence point-of-purchase decisions
  • Working knowledge of retail levers: assortment, planogram, promo mechanics and shelf execution
  • Strong project coordination with attention to detail and follow-through
  • Proven ability to lead and collaborate with cross-functional teams, ensuring cohesive marketing efforts across sales, product development and external partners
  • Comfortable with dashboards and spreadsheets, able to translate data into actions
  • Clear communicator and collaborator across Sales, Product, eCom and Creative


What We Offer
  • Flexible ways of working to fit your lifestyle
  • Health & Wellbeing allowance to invest in your wellbeing
  • Technology allowance to stay connected
  • Weekly lunch on us to enhance your team connections
  • Dedicated learning & development allowance for continuous growth
  • Voluteer Leave to support causes you're passionate about
  • 16 weeks of parental leave to support your growing families
  • Employee Assistance Program for team members and their families
  • Paid Miscarriage & Pregnancy Loss Leave (Pink Elephant) supporting families during difficult times


About Us

We are a dynamic and collaborative company that values innovation and encourages growth. If you are looking to build your career with us, we would love to hear from you. Please apply today

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