Content Marketing Manager

2 weeks ago


Melbourne, Victoria, Australia Zeller Full time
About Zeller

Zeller is a fast-growing Australian scale-up that's reimagining business banking and payments. We believe in a level playing field, where all businesses benefit from access to smarter payments and financial services solutions that accelerate their cash flow, help them get paid faster, and give them a better understanding of their finances.

We're hard at work building the tools to make it happen, and we're looking for a creative and passionate Content Marketing Manager to join our Marketing team on a fixed-term parental leave contract. This is an exciting opportunity to deliver Zeller's content and social media roadmap from strategy to execution.

Key Responsibilities
  • Oversee Zeller's entire editorial calendar across blogs, reports, case studies, long-form content, and more.
  • Develop creative content across a variety of formats and platforms, and collaborate with the wider team to amplify and bring it to life.
  • Partner with SEO, marketing and PR team to deliver unique, creative, and highly-engaging thought leadership (videos, reports, case studies).
  • Be responsible for delivering engaging and creative posts to Zeller's social media handles (Twitter, Facebook and Instagram) to build our audience.
  • Develop relationships with Zeller's merchants and engage them to build out a rich library of case studies (written, video, audio and social).
  • Optimise website content to drive keyword improvement and grow organic search traffic.
  • Report regularly on content performance, and optimise your strategy to deliver continual improvement.
Requirements
  • 3+ years of hands-on experience in Content Marketing.
  • Experience using a variety of platforms including CMS (Hubspot), Social Media (Sprout Social, Facebook, Twitter, Instagram), and web analytics (SEMRush, Google Analytics).
  • Experience in editorial planning, content strategy, web analytics, writing, journalism / PR, and SEO.
  • A love of writing, interviewing and creating content from scratch.
  • A finger on the pulse, with a comprehensive understanding of the latest trends and how to hijack a moment to ensure your brand is a part of the conversation when it counts.
  • Outstanding attention to detail and an eye for design.
  • A tertiary education, or a track record of relevant experience that proves it wasn't needed.
  • A passion for engaging with customers, and are not afraid to build long-lasting relationships with them.
About the Role

This is an exciting opportunity to join a fast-growing Australian scale-up that's reimagining business banking and payments. As a Content Marketing Manager, you'll be responsible for delivering Zeller's content and social media roadmap from strategy to execution. You'll work closely with the wider team to amplify and bring creative content to life, and develop relationships with Zeller's merchants to build out a rich library of case studies.

We're looking for a creative and passionate individual who can deliver high-quality content that resonates with our audience. If you have a love of writing, interviewing and creating content from scratch, and a finger on the pulse of the latest trends, we'd love to hear from you.

We offer a competitive salary package, including equity from an early stage, a balanced and progressive work environment, and endless learning and development opportunities. If you're passionate about innovation and thrive in fast-paced environments, we'd love to hear from you.



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