Senior Growth Marketing Strategist

7 days ago

Sydney, New South Wales, Australia Canva Full time
About the Role

We are seeking a highly skilled and experienced Performance Marketing Strategist to join our team at Canva. As a key member of our international growth strategy, you will be responsible for driving user growth and revenue growth within efficiency thresholds.

As a Performance Marketing Strategist, you will work closely with all channel leads and business stakeholders to optimize performance marketing efforts. Your core focus will be on developing and executing comprehensive testing plans, identifying and communicating cross-functional opportunities to improve performance, and building strong and collaborative relationships with our vendor partners.

You will also be responsible for communicating performance marketing strategy and insights across platforms, fostering synergy between HQ and international teams, and cultivating beneficial relationships with our platform and vendor partners.

Key Responsibilities
  • Develop and execute comprehensive testing plans to unlock new channels, audiences, or ad formats efficiently.
  • Identify and communicate cross-functional opportunities to improve performance through creative development, landing page testing, and ad tech improvements.
  • Build strong and collaborative relationships with our vendor partners.
  • Communicate performance marketing strategy and insights across platforms.
  • Foster synergy between HQ and international teams.
  • Cultivate beneficial relationships with our platform and vendor partners.
Requirements
  • Proven experience in developing and leading cross-functional performance marketing programs.
  • Strong collaborator who can clearly communicate goals and partner with various internal teams and vendors to help achieve results.
  • Deep understanding of the role that performance marketing plays in a customer journey and how we can maximize our impact across channels/countries.
  • Experience managing a large budget with a track record of expanding channels spent within efficiency guardrails.
  • Strong testing mindset, and a passion for uncovering learnings that help us better acquire new customers.
  • Strong communicator who can effectively share out performance strategy and insights across the company to further strengthen growth strategy.
  • Ability to work autonomously and as part of a team, and to report to a wide range of senior stakeholders.
  • Exceptional critical thinking and problem-solving skills. Analyzing data combined with the ability to synthesize and effectively communicate key learnings across the team.
  • Naturally curious, self-starter who is willing to take measured risks.
What We Offer
  • Equity packages - we want our success to be yours too.
  • Inclusive parental leave policy that supports all parents & carers.
  • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more.
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally.
About Canva

Canva is a leading online design and publishing company that empowers anyone to create professional-looking visual content. Our mission is to make design accessible to everyone, and we're looking for talented individuals to join our team.

We celebrate all types of skills and backgrounds at Canva, and we're committed to creating an inclusive and diverse workplace. If you're passionate about performance marketing and want to be part of a dynamic and innovative team, we'd love to hear from you.

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