E-commerce Performance Analyst

6 days ago


Melbourne, Victoria, Australia Country Road Group Full time

We are seeking an E-commerce Performance Analyst to join our team at the Country Road Group. As an E-commerce Performance Analyst, you will play a critical part in driving online conversion rates and enhancing the customer experience.

This involves analysing data and metrics to identify areas for improvement and developing and implementing optimisation strategies that combine expertise in front-end development, user interface design, and A/B testing.

Key Responsibilities:

  • Analyse data and metrics to identify areas for improvement and develop optimisation strategies.
  • Design and execute A/B and multivariate tests to identify and validate improvements that optimise customer engagement, conversion rates, and overall site performance.
  • Conduct thorough testing of all development work, including automated testing where appropriate, to ensure flawless integration of new code into the production environment.
  • Convert UI/UX designs into fully functional, responsive, and user-friendly interfaces, ensuring cross-browser compatibility and optimal performance on all devices.
  • In collaboration with your line manager, continuously assess and identify opportunities for site improvements that will drive higher conversion rates and enhance the overall customer experience.
  • Provide guidance and support to internal developers on best practices for platform development and coding standards, ensuring consistency and scalability.
  • Build strong relationships with external platform providers to understand platform capabilities and leverage them to support business objectives.


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