DTC Marketing Strategist

4 days ago

Sydney, New South Wales, Australia beBeeDigital Full time $90,000 - $130,000

About the Role:

We are seeking an experienced marketer to lead direct-to-consumer activities and drive innovative DTC strategies for diabetes portfolio growth.

The successful candidate will develop and execute a brand's DTC strategy, ensuring magnificent multi-channel engagement, and spearhead the production of captivating DTC content. They will also manage all aspects of sourcing, utilisation, and management of DTC resources, ensuring strict adherence to brand standards.

Key Responsibilities:

  • Develop strong and differentiated marketing campaigns by identifying and bringing to bear relevant DTC insights
  • Lead the PR & Advocacy Strategy in conjunction with Communications specialists and Events and PR teams
  • Provide professional project management support to ensure the successful implementation of the DTC marketing plan
  • Engage with the Marketing team and field force to incorporate valuable feedback and track key performance metrics

Requirements:

  • Experienced marketer with a consistent track record in developing marketing plans that meet financial objectives
  • Strong analytical and customer insight skills, confidently navigating both digital tools and traditional touchpoints
  • Proficiency in DTC marketing is evident, and you excel in interpreting and translating customer behaviours into strategic actions
  • Comfortable with complexity, showcasing critical thinking and problem-solving abilities
  • Solid knowledge of digital marketing, including expertise in analytics tools like Google Analytics, Looker Studio, and Tableau

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